How are crowd scenes shot in films
Niche providers and micro-patrons
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Managing director Tino Kreßner knows from his own experience how difficult it is to get money for young, unknown filmmakers in times when the pots of state funding for culture are shrinking by 220 million euros annually. The application process is lengthy, says Kreßner, first films rarely get a chance and those who cannot produce a good first film have bad cards anyway. When the filmmaker and media technician was writing his thesis on marketing in Web 2.0, the idea for Startnext arose in his head. Today 26 projects are presented on his platform, 30 more are currently in the making. "The response has been good," says Kreßner and is pleased. "Niche providers in particular get in contact with micro-patrons who otherwise would never have noticed them."
On Mysherpas.de, Marcus Sparmberg has just received his 500 euros for his five-part short western Squattertown. The Miniweb series is now being shot in Hong Kong. The larger film projects, on the other hand, are running slowly. René Eckert, founder of the film production company Blickinsfrei from Auerbach in Saxony, has been visiting eastern countries with his camera and professional snowboarders for four years Rider to get to know. He has already been to Slovakia, Bulgaria and Poland. Now he wants to go on to Iran.
"Most of them reject everything that comes from the West, the political situation is difficult, the economic conditions anyway," says Eckert, "and yet a small, passionate scene has developed there." So far he has financed all of his films through sponsorship. This time he also tries it via Startnext: He would need 15,400 euros, he only has 114 euros and the promotion expires in January with the option of an extension. Eckert takes it calmly. In Germany, the topic takes time. "In America it is Crowdfunding everyone knows. Not in Germany."
Admittedly, the concept sounds smart and some projects are exciting. But whether the Germans are just as generous as the Americans remains to be seen. After two months, no one can estimate how many people in this country are permanently prepared to invest money via the Internet. "In Germany in particular, online payment is not as widespread as it is overseas," says social media consultant Wolfgang Gumpelmaier, "there is always mistrust."
How much money do the payment and brokerage services divert? How much money does the filmmaker get? Will you do what you promised? Will I get my money back too? And which project and which platform do I even want to support? But for Gumpelmaier these are all just teething problems. "Crowdfunding has huge potential. "Because Crowdfunding hit the nerve of the time.
Norbert Hillinger sees it the same way. As a media expert at the trend research company Trendone in Berlin, he continues to focus. Protests against Stuttgart 21, Bio fed Aldi. "The people have become more mature," says the Berliner by choice. You'd be fed up with mass products, as well as the mainstream. They wanted to get involved, to stand up for things that are really important to them and that their friends in the wide social media world also like. "It is only a matter of time until you no longer just watch what's coming in the cinema. You also invest in little newcomers whose idea affects you personally."
You want to be part of it, to get involved. And they are simply vain. Gravanity Hillinger calls this endeavor with a word creation graffiti and Vanity. "In the past, sprayers would sneak around city blocks at night to mark walls with their mark. Today everyone wants to leave a trail." Your own name in the credits or a role in a film would therefore be particularly popular, higher than a DVD, for example, or a cinema ticket or the same T-shirt for everyone. Even if it's from a cult director like David Lynch. A big name is not everything anymore.
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