What is meant by globalization of culture

The cultural and social globalization


The basis of globalization in the cultural and social area is in turn the progress in the area of ​​modern telecommunications, which is ultimately reflected in the development of the so-called information society.

A global information and communication network - namely the Internet, but of course also all other globally available media of modern mass communication such as satellite television etc. - today connects the cultures and societies of the countries of the world across all national and geographical borders.

The national information sovereignty that previously prevailed is thus largely overridden, especially since most states nowadays have to keep pace with the development of modern communication in the interests of their national economies.

The information revolution abolishes boundaries - not only spatial, but above all temporal boundaries are falling. Events take place around the world in real time: communicated immediately and dealt with faster and faster. Ulrich Beck describes it as follows: "The ´time-compact globe` arises. Events in different parts of the world and their meaning are now located on one time axis and no longer on many different ones".

The consequences of this development are manifold, from the immense (and state no longer controllable) financial flows in search of the best investment opportunities to global participation in accidents such as the death of Princess Diana.

In addition to the exchange of world cultures, which is of course desirable in terms of global understanding, critics also see dangers in the new global availability and dissemination of media content and information.

It is feared that earlier independent cultural traditions and social values ​​will be brought into line, especially under the powerful influence of exported American culture and thus also of American worldview. The catchphrase of these fears is the "McDonaldization" of the world. This also means the global standardization of product ranges and the spread of a superficial "pseudoculture".

With the help of the products of the modern entertainment industry, film and television propagate the same ideas and the same lifestyle worldwide; Western values ​​are increasingly reaching foreign cultures. The legitimate question here is whether it is even legitimate for the Western world to try to transfer its values ​​and morals to other countries and cultures.
In addition, in a world in which competing cultural values ​​are conveyed via open information channels, the clash of different cultures can potentially intensify, in which the opponents could use the global communication networks as a propaganda system. The book author Samuel Huntington calls this "clash of civilizations" and sees the dangers particularly in the religious-fundamentalist area, reinforced by ethnic differences and already existing economic, social and political conflicts.

The "multicultural society", which has been intensely discussed in recent years, is another aspect of cultural and social globalization.
Migration movements across the globe bring people from different cultures and from the most varied of spiritual and religious traditions together in one place. Globalization as an exchange of cultures with all the opportunities and risks takes place here in direct communication in everyday life.