How can I learn Premiere Pro
Adobe Premiere Pro - More and more photographers are switching to video editing! Why not? Not only for social media marketing ideas from customers you need more and more video material, also at the points of sale, directly in the stores, POS, more and more video marketing takes place. Large chains are now equipping entire checkout lines with huge screens on which advertising is constantly running. For photographers, it is also a good idea to simply shoot a video parallel to a shoot. Of course, not only photographers need a video editing program, but also many advertising agencies, marketing agencies or in-house agencies of larger companies such as fashion chains. There are various video editing programs on the market for this, as well as Sony Vegas but also the most popular software, Adobe Premiere Pro.
Adobe Premiere Pro Video Training
Adobe Premiere: Learn video editing from A-Z in the online course
Adobe is one of the largest software companies for the creative industry. Premiere Pro is part of the large Adobe series. In addition to the video editing program, this also includes image and graphics software called Photoshop, InDesign but also Illustrator, as well as software for audio recording or animation, as well as Adobe After Effects.
With Adobe Premier Pro you can edit, change and cut videos. In principle, the video editing software has a very simple structure, like Final Cut on the Mac or Movie Maker for Windows. In principle, the program consists of a video editing track and a media window. There you can put everything together and see a preview at the end. But we will come to the individual windows later!
Easy to learn: Adobe Premiere Pro for video editing
Video production is easier than ever. In particular through the distribution of videos, e.g. through the mobile web or through social networks, the trend is clearly towards moving images. Ads with videos also convert much more effectively and generate more interactions and clicks than a still image. As described above, this principle works not only in social media or online marketing, but also directly at the sales stand, in the store. People pay attention to movement and are therefore very fixated on looking at moving objects. This principle is very simple and has always worked.
Just think of Times Square in New York and the huge video screens. Although we humans know that it is advertising, we look and receive, if only for a few seconds, the marketing messages that are placed in the videos. Even in popular locations or in media where we know for sure that advertising has been placed.
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Video Marketing and Editing, How You Can Do More
With the video editing program Adobe Premiere Pro you can easily create such videos. The videos software not only allows films in HD, you can also cut directly to different formats, e.g. for Instagram. In this way, online marketing companies can also adjust their advertising clips to the individual networks and thus adhere to the formats that are specified one-to-one. If these requirements are complied with, the interaction increases, since the areas in the social networks or in the sales outlets are optimally used.
But the software can do a lot more, of course it also offers numerous effects and possibilities to optically improve the video. You can change colors, make tonal corrections or adjust contrasts. And these are just the simple options that are available to beginners and beginners who want to learn to work with Adobe Premiere Pro.
Adobe Premiere Pro for experts and beginners
For both beginners and experts, Adobe Premiere Pro is absolutely reliable software. With it you can e.g. also create subtitles with individual Photoshop layers. These are extremely effective as not all videos play with sound these days. People are often out and about, in the subway or at work, and they watch videos silently. There subtitles help to convey the respective message even more than you could without it. In the program, however, you can also create sequences in parallel or make significantly more extensive changes to the video. For experts, Adobe Premiere Pro is therefore an absolutely reliable tool for creating videos.
Of course, even beginners can learn the software relatively easily. Especially those who already have experience with other graphics programs will be able to familiarize themselves quickly, as the use does not differ significantly. In principle, it's just about getting to know a few new functions and moving from the idea of a single image to a moving action. The story of the clip goes a long way, even if it's small.
Video Marketing: The plot, stories arouse emotions
In video marketing, the story is what counts, just like in any good Hollywood film, it needs a story and a common thread that moves, grabs or interests people. Only when interest grows will the focus shift to the video. If we were to tell a very simple story, then the video could be opened with a simple question. This could e.g. read “Do you already know that”? Many will look at what exactly they do not yet know! The first step towards interaction has already been taken here; the user is interested in our video.
In the next moment, of course, it depends on the person who cuts the video or whoever designed the video in advance. Can you now manage to attract attention? This is exactly what has to happen! In video marketing, whether on Facebook or YouTube, online marketers only have two or three seconds to inspire a person. On YouTube you have about four to five seconds to pick up the user. Therefore, e.g. advertisements are only shown for a period of 5 seconds, after which the user can actively decide to watch the film directly or to watch the commercial through to the end.
Working with Adobe Premiere Pro for Beginners: The Software
If you open Premiere Pro for the first time, you will initially see an empty window, as with all other programs from the manufacturer. In this empty window you can now choose what kind of project you want to create. As a rule, the usual “cuts” will now be used, in the 16 to 9 format. Everyone is familiar with this format, from the usual HD standard. In addition, you have the choice of how the output should ultimately be and is usually 25 frames per second. 25 frames per second means that 25 images are played out in one. The human eye only perceives a little less and this creates the optical illusion of movement. In the basic settings, however, we could also choose other camera formats.
As soon as the basic settings have been made, the cutting window opens. Here, too, the usual basic settings will initially open. That means we now have a screen that is divided into different areas.
- Media window, top left
- Preview (media, video editing), top right
- Effects, bottom left
- Video editing, bottom right
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Now we come to the individual windows and elements in the program:
The media window is your video, picture and sound archive
The media window is a very important organizational element in Adobe Premiere Pro. Here you can store and sort all media. Before you can edit a video, which we will come to in a moment, it must first be stored in the media window. Not only video files are drawn in here, but graphics as well. All special elements are also saved here, e.g. Subtitles or banners.
You can also create new sequences (video editing) in the media window. Sequences enable the editing of the videos in several, superimposed tracks. Each individual sequence has a specific output format. That means we could e.g. Create a sequence, especially for YouTube in HD (1920x1080px) and a second for Instagram in the format 640 × 640 pixels. Both sequences are in the media window with our videos. From here we can look to the timeline. It opens with a double click on the sequence. But you also have different tabs in the timeline with which you can select the desired sequence.
The Timeline: Video Editing and Effects
Video files as well as images, graphics and titles as well as subtitles can now be merged in the Adobe Premier timeline. As in all common video editing programs, the cutting window consists of several tracks. These tracks are stacked on top of each other. Let's put a video in the first track, and then a video in the second track, just above it, only the second video will be displayed. In this way, video effects can also be created later, e.g. Bring arrows into a video. If we put a video in the first track and put a transparent arrow graphic in the second track above, then the arrow will appear above the video. That would be a simple solution, e.g. for online marketing companies to assign to a specific detail, product or service, in the video.
The explicit product reference in videos brings a lot anyway! We can also say from our experience that videos that are kept relatively simple and that clearly identify and name the product convert best. Regardless of whether it is a painted circle or an arrow.
The Effect Palette: colors, speed, effects and more
While the media window is in the upper left area and the timeline window is in the lower right, the effects can be found in the lower left at startup. The effects in Adobe Premiere are very diverse for video editing. Of very simple things such as a black-and-white filter or tonal value corrections (here you set the white values and the black values so that the contrasts are perfectly spread) you can really do everything here! The effect palette is so diverse that it is worth watching a lot of YouTube tutorials, as each one offers special possibilities in video editing. Tutorials explain the effect settings in peace and you can always rewind the videos.
The preview window: video output in individual format
The preview can be found at the top right of the screen. If you are still in the basic settings, you can see a preview window for the individual media file on the left, e.g. if you want to preview a video from the media library. Immediately to the right of this is the preview video for the video tracks. Here you can see the cut video in a preview at the push of a button. It should be noted that a very powerful computer is required for video editing. Usually they are very modern notebooks or a fixed computer. If you don't have one yourself, you can recommend a MacBook Pro, among others.
Video tutorials on Youtube: A lot is also free
While there are many videos available online for free, investing in a Premier Pro online course can be worthwhile. The videos are sorted so that you have an A-Z guide. The videos are also in German! If you still want to take a look at YouTube, here is a free, short video alternative for Adobe Premiere:
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Social Media & POS: Marketing with videos has never been easier
After you have taught yourself the basics in Adobe Premiere Pro, you can expand your skills in many ways. The software offers numerous options for this. Those who have made it and then produce their own videos can upload them to the various networks and thus sell products or buy inexpensive traffic. Particularly popular nowadays are e.g. on social media YouTube, Facebook and Instagram. But also as at the sales outlets discussed above, directly at the point of sale, videos can be used very well for promotion. Let's just think of big fashion chains whose models are constantly wearing the latest clothes, life-size, with real colors and in motion.
Video marketing works in all industries and can be expanded as required. Once the principle of video editing has been understood, you can quickly and easily produce modern media for your company that convert very well even with the young target groups. Videos work, as we've seen, and video creation in Adobe Premiere Pro is a breeze if you dig into the software.
Adobe Premiere Pro for beginners
Do you want to teach yourself Adobe Premiere Pro? In this online course you will learn all the basics, clearly summarized. The course is also very well suited for employee training or further education, especially when it comes to introducing people to the subject who have previously had less experience. If you want to produce effective videos later, you can also take a look at Adobe After Effects. Adobe After Effects makes it possible to create animations, here you can not only fly in fantastic fonts, you can also create sandstorms or 3D models. The software is of course much more demanding and much more difficult to learn, it really takes time! Premiere Pro doesn't take that long, so it's an absolute recommendation for anyone in online marketing!
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