You should cut back on your LinkedIn connections

How to Create a Great LinkedIn Profile (+19 Best Tips)

Do you have a LinkedIn profile? Congratulations, you are now one of 450 million plus users battling for the attention of recruiters, investors and entrepreneurs looking for talent on the social platform.

Do you want to make your LinkedIn profile stand out? Continue reading.

Contrary to what many users think, your profile is not the online equivalent of a resume. While it looks like it, it's much more than that. Your LinkedIn profile gives you the opportunity to share your story, ambition, and personal brand beyond the limitations of a typical resume. It also serves as a business card and is a way for other users to assess whether you are a useful addition to their professional network.

Use your LinkedIn profile to tell your story. (Source: Envato Elements)

In this tutorial, we'll show you how to set up LinkedIn to get more views and build a stronger network for your career or business. We'll also give you 19 LinkedIn profile tips to help you create the best LinkedIn profile.

19 LinkedIn profile tips

Here are 19 tips from Pro-LinkedIn to show you how to create the best LinkedIn profile:

1. Use the first person

Many users are still undecided about this LinkedIn profile tip. While using the first person on a resume is not acceptable, it is fine on LinkedIn as this is a social platform.

Write like you're talking to a friend, but stay professional. Let your personality shine. There is no need for high falsehood words, although correct grammar and spelling are expected.

Show people what you're passionate about your work or business and share what you do when you are away from work. Again, don't write a résumé. You are writing a profile on a professional social network, with these being the keywords Professional and Social.

2. Choose a good profile picture

Having a profile picture results in nine times more connection requests and approximately 21 times more profile views, according to LinkedIn's article on All-Star Profiles.

Your profile picture affects people's first impressions, so make good choices. If you can, invest in a professional headshot for your profile. Don't be afraid to pick a creative image if it is appropriate for your industry. Just make sure it's up to date and has a good close-up, as a full body shot won't be seen on a thumbnail.

LinkedIn profile tips for pictures:

  • Smile not only with your lips, but also with your eyes.
  • Look at the camera.
  • Select a headshot where your face is more than 50% of the picture.

3. Don't limit your headline to your job title

The LinkedIn heading is the first thing other people will read on your profile as it is right below your name. By default, your current job title will be filled in automatically. However, you can change it as you wish.

A headline is designed to grab a reader's attention. Your job title, as impressive as it is, won't detract from you. Keep in mind that LinkedIn has more than 450 million users. So there is a good chance there are thousands of professionals who share the same title as you.

Three ways to spice up your LinkedIn headline:

  1. Add your specialty.
  2. Name large clients or employers.
  3. Write a memorable description of what you are doing.

You don't have to be a word smith to write a great headline for your LinkedIn profile. Just write how you can help others and what makes you credible.

Examples of LinkedIn headlines for job seekers:

  • "Art Director at Ogilvy & Mather who helps clients create engaging advertising campaigns"
  • "Copywriters and email marketing strategists sell hundreds of products every day"
  • "Shopify Consultant with over 170 successful customers and branches in various niches"

4. Use the summary to tell your story

The summary section of your LinkedIn profile is not the same as the executive or professional summary section on a resume. On a resume, the abstract is usually intended for the candidate's best performance.

With LinkedIn, you're not limited to a one-line performance. There is enough space to tell the story beyond these achievements to help readers understand the context of your work and the impact it has on those around you. You can also write a brief description of the progress of your career or tell the story of your company.

While storytelling is perfectly acceptable, LinkedIn users don't read a novel. Limit your summary to three to five short paragraphs with a bulleted section for people who do not want to read all of the text.

Example structure:

  • First paragraph. Summary of your most impressive achievements in CAR format (Challenge-Action-Results). Make your performance tangible by adding quantifiable information.
  • Second paragraph. What you do and why you chose this career or your business.
  • Third paragraph. Who is your target audience and how do you help them? This can be written in bullet format.
  • Fourth paragraph. Side projects, hobbies or whatever you do for fun.

5. Add a background photo

Not many users know, but you can now upload a background or cover photo to your LinkedIn profile. It's similar to what you see on Twitter and Facebook, except that users expect to see professional or work-related wallpapers, not selfies.

In the following you will find various ideas that will help you to use this function and present your personal brand:

  • Your company's logo
  • The front page of your book
  • The banner or schedule of an event where you are a speaker
  • A picture of you speaking at a conference or workshop
  • A screenshot of your portfolio with thumbnails of your work

Granted, not everyone has pictures like the ones above. If so, try taking a picture of yourself at work. This is great for jobs where you are not always in front of a computer and what you are doing that is easy to understand in a photo, such as working at the office. B. Architects, chefs, photographers, engineers and others who do field work.

LinkedIn background or cover photos should be 1584 x 396 pixels and have a maximum file size of 8 MB.

6. Connect your other accounts and websites

LinkedIn allows users to connect other social media accounts to their LinkedIn profile so that your existing connections can be found on other platforms.

You can also link up to three websites to your profile. Any URL can be referred to as a personal website, company website, blog, portfolio, or RSS feed. While these descriptions are fine, use the "otherThis option gives your label the freedom to use a creative or keyword-rich label on your website.

For example instead of just oldPortfolio,"You can name your website as"Graphic design portfolio. " If your website url is different from your brand name, you can use this feature to list the brand name next to the url.

7. Use Visual Media

With its visual media capabilities, users can prove proof of their work by uploading videos, articles, presentations or PDF files right next to each job entry. By incorporating visual media into your LinkedIn profile, creatives can showcase their work and entrepreneurs can demonstrate the value of their products and services through PDF case studies or video demonstrations.

8. Highlight achievements in the experience section

Perhaps this is where LinkedIn and the résumés are most similar: the experience section. Similar to resumes, you don't have to write about every accomplishment or duty.

If you have difficulty choosing which services to deliver, choose the three most impressive, relevant, or unique roles for your role. Write the bullets in CAR format (Challenge-Action-Results) or in STAR format (Situ-Tasks-Action-Results).

Since there are no space restrictions on LinkedIn, you can use the additional space to create a brief overview of your job. Explain the specifics of your job, e.g. For example, the industry you are in, the budget you are working with, or the number of people you manage to give other users an overview of your experience.

9. List all relevant skills to receive "endorsements"

Go to "Show profile" Then scroll down until you see the section "Special skills and support." If you don't already have skills, just fill in your skills and LinkedIn will suggest appropriate skills for you.

Example:

You can get support from other members for various skills.

The skills listed on your LinkedIn profile will help you "Notes”From other members who can certify that you have these skills. These notices make the claims about your headline, experience, and summary more believable.

You can either request confirmation from one of your connections. Let's assume you are a developer and "iOS development”Is one of your listed skills. So you can get confirmation from your client or manager after an iOS project is complete. You won't have a problem getting confirmation as long as you submit quality work.

In other cases, you will endorse one of your connections in the hope that you will support them too. You don't have to turn down everyone's consent, but it is good to know that the person actually has the skills that you are advocating.

10. Crop irrelevant comments

You cannot have complete control over which skills your connections will recommend to you. For example, your primary skills are video editing, but your network connections in this field may not be as active as those you advocate for your skills in Photoshop.

If so, rearrange the list and choose three skills to show up above so you can get more endorsements for them.

Make your primary skills high on your list of skills.

11. Use keywords to appear in search results

Use job-related keywords to improve the ranking of your LinkedIn profile in LinkedIn search results. For example, if you're a copywriter, you need to add:Copywriter"And related terms like"B2B copywriter Landing Page or Direct Mail Copywriting for your headline, summary, experience and list of skills.

You don't have to fill your profile with the same word over and over to appear above search results. Be descriptive. Use other words or phrases that relate to your job, such as: B. Synonyms for your job title and the expenses for your work. Use the same example above, the phrases "Email Marketing", "Technical Copywriting"Product research " and "Press releases"Are all related keywords.

If you use the right keywords, your profile will be exposed to more vacancies and connection requests.

12. Make your contact information visible

People who stumble upon your LinkedIn profile using Google search may not be able to see your contact information, depending on your privacy settings. While hiding your phone number from public search results is a great way to avoid marketing calls, hiding your email can lead to job and business loss.

Optimize your public profile and privacy settings to avoid missed opportunities. Go to privacy settings to change who can see your email address, or add your email and website URLs to the bottom of your summary.

Check your LinkedIn privacy settings.

13. Use the Services section

Don't ignore the LinkedIn Achievements section. This is a great way to improve your LinkedIn profile without cluttering your summary or experience section, as this is where all of your accomplishments are categorized.

You can add:

  • Publications. The websites, magazines and newsletters they are published on
  • Certifications. For professional certifications and those related to your side projects or other goals.
  • Courses. Adding new courses that you have taken shows that you are constantly learning
  • Projects. Work and side projects to demonstrate your expertise in specific topics
  • honors and awards. Only name awards recognized by companies and industries
  • Patents. Patents for inventions you have created
  • languagesYou may find work by adding more languages ​​that you are fluent in
  • Test results. Academic test scores or reviews on professional certifications, if relevant

14. Customize your profile URL

By default, your LinkedIn URL includes your name and some random numbers assigned to your profile. Make it easier for others to visit your profile online by using keywords related to your job or company. For example, my LinkedIn URL is:

It's not creative, but it's obvious what I'm doing and people can find me easily.

It only takes a few minutes to create this LinkedIn profile tip - and it can really make a difference. Press the "Edit public profile and URL" Click a link on the right side of your profile. Another window will ask you to edit your URL. Limit your custom URL to 30 characters. Do not use spaces, symbols, or special characters.

You can create a custom LinkedIn URL.

15. Ask for recommendations

Endorsements are great for validating your skills, but it's not enough to be able to turn you into memorable recommendations. A referral from another LinkedIn user tells a story about your job, how well you know certain skills, how you deal with challenges, and how others work with you. You humanize the recommendations in your profile as you review the claims in your profile.

Like endorsements, you can give a referral in order to receive one. You can also request a recommendation directly from a client or colleague after they have commended you for a job well done. Don't be afraid to ask for specific recommendations, as vague recommendations include:Did a good job don't help anyone.

Refer to these tutorials for more information on writing recommendations:

17. Update your status

Share the status status to activate your LinkedIn profile. The best LinkedIn profiles, after all, are the ones that are constantly updated with interesting news from the profile owner's exciting career.

However, keep your updates professional. Nobody on LinkedIn is interested in how your date went or what you had for lunch.

Examples of status updates:

  • Status or progress of your current project
  • Your job search progress
  • Quotes or tips from a book you are reading
  • An industry-specific article
  • Information about a course or seminar you are going to

18. Share and comment on posts

Sharing articles from industry insiders and reputable sources is great because it shows that you are up to date. But that's just the starting point. You have to tell people why you are sharing this article.Was there an interesting point of view? Maybe you disagreed with what the author wrote so you can leave a comment explaining why you think the article was wrong. Your comment can even be as simple as sharing an interesting quote or paragraph you found in the article.

19. Expand your network

Sync your LinkedIn profile with your email contact list so LinkedIn can prompt you if someone in your address book also has a LinkedIn profile.

Don't limit your connections to your co-workers and friends. Reach out to people you meet in seminars, meetup groups, or even outside of work. Networks are a great way to keep your LinkedIn profile connections diverse and up to date. You never know that any of these new connections might know someone who might have a job or interesting opportunity for you in the future. Here are some additional resources to help you network:

Keep updating

You just learned how to set up LinkedIn. But don't forget, your LinkedIn profile can't be easily set up and forgotten. Your LinkedIn profile needs to be updated regularly if you want to keep it interesting for others. Why not use these LinkedIn profile tips to update yours today?