What kind of tourism business attracts tourists

Tourism in New Zealand

New Zealand recorded a total of 4 million tourists in 2019, ranking 79th in the world in absolute terms.

It is obvious that smaller countries regularly perform worse in a comparison of the absolute number of guests. If you convert the number of tourists to the inhabitants of New Zealand, the picture is somewhat more comparable: With 0.78 tourists per inhabitant, New Zealand was 80th in the world. In Australia and New Zealand, it was 1st ahead of Australia.

New Zealand generated around 9.28 billion euros in the tourism sector alone in 2018. This corresponds to 5.0 percent of the gross domestic product and around 16 percent of all international tourism income in Australia and New Zealand.

You can find a worldwide comparison here ›International Tourism


Back to overview: New Zealand


The most popular city in New Zealand with international travelers is Auckland. In 2019 it reached the 80th place of the world's most popular cities with 2.93 million tourists.

On average, each of the tourists who arrived in 2018 spent around 2,406 euros. Conversely, the residents of New Zealand only spend around 1,283 euros annually when they go on holiday abroad themselves.

New Zealand consists of 2 main islands and is located in the Pacific Southeast of Australia. The landscape is mainly characterized by volcanoes, lakes, fjords and glaciers. The diversity of the landscape is also New Zealand's main feature and attracts millions of tourists every year. In addition to the tourist spots, the national parks, beaches, impressive landscapes and the diverse flora and fauna throughout the country are worth seeing. Motorhome or backpack tours across the North and South Islands are extremely popular. Adventure tourism continues unchecked, but the tourism authority has been trying for a number of years to attract mainly well-heeled short vacationers. There is also an increasing number of 5-star hotels across the country.

A special form of vacation has become with the "Working Holiday Scheme Visa" developed. Foreigners receive a visa for 12 months with which they can also work in the country. The aim is to take long journeys through the country and finance the stay with temporary jobs. Other tourists have been allowed to stay in the country longer than is customary internationally, even without a visa. At 3 months, the duration was above average. In 2019 it was even increased to 9 with the new "Visitor Visa".

popular travel destinations

Auckland is located on the North Island and offers not only its impressive skyline with 2 large harbors but also numerous bars, cafes and leisure activities. Mission Bay Beach is known for its boardwalk. From a cultural point of view, Auckland mainly offers insights into Maori culture and Polynesian history. The nearby Waitakere Ranges are popular for 1- and multi-day hikes.

Rotorua is southeast of Auckland and is known for its geothermal geysers. The Maori culture can also be experienced here.

Wellington is the southernmost major city of the North Island and the capital of the country. It is famous for fine sandy beaches and the promenade on the shore. The colorful houses on the hills are very recognizable.

Located on the east coast of the South Island Christchurch. The city is best known for its English flair and the boats called "punt" on the River Avon. The Canterbury Plains and the New Zealand Alps lie above the city, from which one has a wide view of the country.

Development of the tourism sector in New Zealand from 1995 to 2019

The graph below shows the number of foreign tourists registered in New Zealand each year. A tourist is anyone who spends at least one night in the country but does not live there for more than 12 months. To the extent that the survey also included the purpose of travel, business travel and other non-tourism purposes have already been filtered out. The number of people passing through within the same day and, for example, crew members of ship or aircraft crews, is also not regarded as a tourist purpose in most countries. If the same person travels in and out several times within a year, each visit counts again.

Figures in the chart in millions of tourists. The red line is the average of all countries in Australia and New Zealand.


Development of tourism income

In 1995 the income from tourism was 1.70 billion euros, around 3.6 percent of the gross national product. With around 1.41 million tourists at the time, this corresponded to around 1,205 euros per person. Within 23 years, the country's dependence on tourism has increased noticeably. In the last year of the survey, sales now amount to 9.28 billion euros, or 5.3 percent of the gross national product. Every visitor spends an average of € 2,406 on their vacation in New Zealand today.



All data for New Zealand in detail



All data correspond to the information of the World Tourism Organization.

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