Where does the international fashion week begin

Frankfurt Fashion Week: Frankfurt am Main is becoming the new hotspot for the international fashion and lifestyle scene

Frankfurt am Main, June 8, 2020. Unveiling The Unexpected: Summer 2021 is the kick-off for the Frankfurt Fashion Week. To this end, the world's largest trade fair, congress and event organizer with its own site - Messe Frankfurt - and the organizer of Europe's largest fashion trade fair - the Premium Group - have joined forces as initiators and the city of Frankfurt am Main and the state of Hesse as hosts. Together they want a completely new ecosystem for trade shows, conferences,
Create runways and events for professionals and consumers.

“This will make the business metropolis Frankfurt a new hotspot for the fashion and lifestyle scene and a new international fashion metropolis. The realization of a Frankfurt Fashion Week offers the city of Frankfurt a unique and international economic opportunity. We anticipate indirect profitability of over 200 million euros per year for our hometown and the region, ”emphasized Peter Feldmann, Lord Mayor of Frankfurt am Main, in today's press conference. “This will give the hotel, catering and transport sectors a massive boost. Frankfurt has always shaped the style of art, architecture and design and is known for its unique club, bar and restaurant scene. The new Frankfurt Fashion Week now also increases our radiance as an international fashion location. We will bring the subject of fashion and design into town and complement it with our own exciting events. I am proud that we were able to lure these three prominent trade fairs with at least 2,000 designers from Berlin to Frankfurt, ”concluded Feldmann.

“Securing this special trade fair for Frankfurt am Main is a great opportunity to strengthen our image nationally and worldwide. The city is ready to raise the necessary funds in the next few years to show people from near and far that Frankfurt is exactly the creative place where Fashion Week fits in and belongs. Together with the state of Hesse and Messe Frankfurt, we as the city of Frankfurt want the Frankfurt Fashion Week to get off to a successful start and make Frankfurt the German fashion center. We will make our contribution, ”adds Mayor and City Treasurer Uwe Becker, who together with Markus Frank, head of the Department of Economic Affairs, demonstrated the development opportunities at the Fashion Week in Frankfurt am Main. "A fashion show on our top-selling Zeil shopping mile, a runway on the Eiserner Steg, streetwear in the Hafenpark, which is popular with skaters - everyone in the innovative, dynamic and cosmopolitan Main metropolis warmly welcomes the Fashion Week", says Markus Frank, Head of Economic Affairs.

Banking capital and fashion metropolis

Skyscrapers and Wilhelminian style villas. Building sins and architectural masterpieces. Business and Bourgeoisie. Red light district and luxury mile. Worlds collide in Frankfurt. That is the spirit of the city. In this area of ​​tension, the Frankfurt Fashion Week sets new impulses. “The Rhine-Main region is the perfect place to host such an internationally important event. Because we are cosmopolitan and international: 6.2 million people live in Hesse, a third of them have roots in other countries and Hesse as their home. Fashion is just as colorful and individual. At the same time, an event like the future Frankfurt Fashion Week is of great economic importance for Frankfurt as a trade fair location. This is an important and positive signal for an industry shaken by the consequences of the corona pandemic. In addition: The state of Hesse is committed to sustainable management and resource and climate protection, the promotion of the creative industries has been the goal of Hessian economic policy for years.
The Frankfurt Fashion Week defined sustainability as a strategic pillar. From this point of view, too, it is a real gain and could not be a better fit for Frankfurt and Hesse, ”says Tarek Al-Wazir, Hessian Minister for Economic Affairs, Energy, Transport and Housing and Deputy Prime Minister of the State of Hesse.
Europe's largest fashion fairs are at the heart of Frankfurt Fashion Week:
PREMIUM, Europe's most relevant business platform for advanced women’s and menswear, SEEK, one of the most progressive trade shows for contemporary fashion, and NEONYT, the leading hub for sustainable fashion. Together with the FashionSustain and FashionTech conferences, they are moving from Berlin to Frankfurt am Main.

“Five platforms, three trade fairs, two conferences, over 2,000 designers, brands and fashion companies - the Frankfurt Fashion Week is becoming a highly attractive and relevant location for the international fashion business.
We believe in the concept of a physical fashion week. But different from what we have known before. The Frankfurt Fashion Week enables us to fully exploit our textile competence with over 50 textile fairs worldwide. There are new synergies along the entire value chain, ”says Detlef Braun, Managing Director of Messe Frankfurt.
In skyscrapers, exhibition and concert halls, bars, clubs and off-locations - the whole city becomes a stage, inspiration space and space for sustainable business connections. Fashion, design, media, art and music - the runways and events of the Frankfurt Fashion Week bring Frankfurt's creative scene together with the international fashion community. Progressively curated and staged, closely interlinked with local and international actors. “The Frankfurt Fashion Week is deliberately aimed at a future-oriented, digitally-savvy fashion and lifestyle community. B2B, B2C, B2P, P2P - all paths are open. When fashion, lifestyle, digital innovations and sustainability enter into a synthesis - something new and unexpected emerges. That is exactly what we want. Unveiling The Unexpected.
Frankfurt is a new, unused location for this. We're looking forward to it, ”says Anita Tillmann, Managing Partner of the Premium Group.

New technology meets applied sustainability

“Unveiling The Unexpected” is a promise: The Frankfurt Fashion Week combines fashion, design, sustainability and technology, brings about unexpected collaborations and shows what is already possible today. "Applied Sustainability" and "Applied Digitization" are the strategic pillars. The Frankfurt Fashion Week makes innovative, more sustainable products, collections and business models accessible to the broad market. At the same time, it promotes the future-oriented connection of fashion and technology as part of real digital reality. Messe Frankfurt's Texpertise Network with leading international trade fairs such as Techtextil, Texprocess and Texworld - and over 50 textile fairs worldwide - enables further synergies and points of contact. For a networked, more sustainable economy in the textile value chain.