Are you a startup 1

From model to implementation - founding a startup (part 1)

Self-employment as a philosophy of life: startup founders are characterized by creativity, innovation and the will to implement. Now an entrepreneur should also be able to skillfully put his plans into practice. This is exactly what the following blog posts will be about. So far, you have received a lot of guides and tips in this blog so that the basic concept of the startup idea is cast in lead. Now let's tackle the matter and start implementing it. Start of a new blog series: From model to implementation - founding a startup!

Enough worked on concepts - now it's time to start a business!

Founders are faced with many tasks in the planning process for a startup. For most of these creative minds, the biggest obstacle lies at the start, with "just getting started" and "sticking with it", because ...

  • some do not know how to come up with a good business idea.
  • some consider (for a long time) whether it makes sense to create a business plan.
  • many find it difficult to assess how their product could be received on the market.
  • sometimes there is a lack of implementation of the (product) idea.
  • a large number of people are unsure of the economic consequences.
  • It is not immediately clear to many what the type of foundation should look like.


I could add countless other points here, some of which cause major problems for founders. We've already covered some of these on the UT11 blog - we have found a business idea, we have the business model and the positioning found and we have talked about marketing.


An important step towards implementation: Can my startup idea be implemented?

Now we want to move more towards implementation and founding. We work together thematically up to the product launch. Therefore, in the coming period, we will mainly deal with these subject areas, i.e. with ...

  • theOverview of the market as a prerequisite
  • thePrice and financial model
  • theImplementation andMarketing the product
  • and finally the foundation itself.

In several blog articles we look at how you get from the pure conception of an idea to implementation. The one question that will always come up is:Is my idea even feasible and feasible? These four questions will come up again and again, either directly or indirectly, in the following articles:


Is the idea technically feasible?

Can I (personally) even implement what I thought I would? Or do I need external know-how? Are the project goals and assumptions realistic? These questions can be found under the technical feasibility or Proof of Concept sum up. This question is particularly relevant to the implementation of the product.

One solution for startups is the so-called Rapid prototyping, which we will go into later. In addition, we will look at how you can best test your idea.


Is the idea economically feasible?

The technical feasibility alone does not guarantee you great startup success. Because technology only creates value through the business model. The business model must therefore not be in the background.

Is the cost-benefit ratio right? When will which financial resources be required? Where is the greatest financial risk? The economic viability of your idea should therefore be given. Ultimately, a profit margin should jump out for you. Prices, variable and fixed costs, working hours and raw materials should therefore be well calculated.

This question will play a role primarily in the overview of the market and in the pricing and financial model.


What about the personal / organizational feasibility?

Do you want to provide many services yourself or are you already looking for employees? Which team do you need to get your idea up and running? And does the organizational structure fit in order to be successful in the market? We want to take a closer look at that in a blog post.


What are the general conditions for founding a company?

Are there any framework conditions (e.g. legal implementation) that stand in the way of implementing your idea? (How) do you have to register a trade? Do you have all the qualifications you need to register a business? Are there any legal requirements to be met?

Unfortunately, you have to worry about these rather annoying things as well. We will also give an insight into this later.



So in the future we will look at the Market analysis throw and consider tools to carry out. We'll see how Price research and financial plan play together, the Business plan keep in mind, learn Risks correctly assess and Milestones set for our projects. Terms likeEffectuationLean startup orDesign thinking will also find us. Likewise, let's take a look at that ideal startup team and the correct legal form for your startup.

As you can see, there are really great topics coming up soon that we would like to address. It will be exciting! 🙂