When will music domains be available?
Myth 3: "New top-level domains promise greater success"
Although the new top-level domains offer some special advantages, e.g. there are even more domains available in this area than is the case with conventional TLDs, the success or failure of a domain is not - at least not only - of the choice depends on the TLD.
Myth 4: "Google ranks new top-level domains worse"
According to Google, there is currently no prioritization of certain domain endings, at least not with regard to generic top-level domains. The ranking in a particular country, e.g. B. Germany, can be positively influenced by the associated country-specific top-level domain (ccTLD), in this case .de.
Myth 5: “SEO should be set to a .com domain”
To this day .com is the most popular domain extension in the world. For this reason alone, there is a misconception among many people that a .com domain would allow a better Google ranking. As already mentioned in Myth 4, Google has so far not made any differences in this regard for generic TLDs.
Myth 6: "The days of the .com TLD are over"
While many voices are in favor of using a .com TLD, there are also isolated voices against the domain ending. Here, too, one can argue with the continuing popularity of .com domains: Most domains are still registered under the .com ending. Nevertheless, it is of course important to keep an eye on the increasingly popular new gTLDs.
Myth 7: "My domain can be easily changed if necessary"
In principle, a domain or domain extension can be changed at any time, provided it is still available or can be accepted. But be careful: By changing the domain, valuable rankings in search engines can be lost, as the indexing of new domains takes some time. In order to avoid this problem from the outset, the registration of additional domains should be considered instead, e. B. for certain products, marketing campaigns, etc. - this also ensures a greater presence online.
Myth 8: "An individual, country-specific top-level domain is necessary for each target market"
Under certain circumstances, companies that are active worldwide could consider registering multiple domains with the corresponding ccTLD. First and foremost, this is not absolutely necessary, since in principle corresponding sub-folders could also be added that lead to the respective versions, but: For search engines, it is still the best solution to have a separate presence under one for each language or country build individual ccTLD.
Myth 9: "Social media profiles are the new domains"
The number of users on Facebook, Instagram and Co. is growing continuously. But is it true that social media profiles for traditional domains are becoming more and more dangerous? The answer is no. Rather, social media are a welcome addition for users: Here they can find initial information about the company, for further details they can access the relevant website via a link in their social media profile. In addition, companies should prefer domains because, in contrast to the social web, complete control can be guaranteed here. The goal should therefore always be to direct traffic from social media to your own website. Because if the laboriously built profile is deleted due to a circumstance or if the provider changes its guidelines, there is no guarantee that the profile will continue to be used.
Myth 10: "Trading domains is illegal and immoral"
Don't worry: there is no legal or moral objection to trading domains. When registering a domain, it is only important not to violate the trademark and name rights of third parties. It is uncertain - as in stock trading - whether a high amount can actually be achieved with the sale of the respective domain or whether there is interest among buyers.
You see, a lot of the myths about domains are persistent rumors. Nevertheless, interested parties and domain owners should always have a look at the current events in the domain area - this is the only way to be on the safe side.
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