What information sells the most
Data trading: Everyone wants to raise the treasure trove of data
The most important information about data trading in brief
- Trading and selling data is a lucrative business. The data distributed in this way is primarily used for the Direct marketing used.
- In principle, data trading is subject to strict guidelines allowed. Personal data that are particularly worthy of protection (e.g. health data) are generally not allowed to be traded.
- The data subject's consent to data trading is not required in every case. And from time to time extensive authorizations are hidden in the data protection declarations, which inexperienced users often accept unread.
What is the purpose of data trading?
Personal data is worth gold. Numerous companies earn their money with the exploitation and transmission of such data treasures and earn a lot from it. The decisive one Target of the data trader itself is quickly understood: profit. But what are the goals of the companies that buy the data?
Buy records sooner or later has one goal above all else: the Expand the buyer's customer base. Data trading is one of the most important means of Direct marketing. The companies send advertising materials to potential new customers of the company. The hope: that one or the other fish will catch the line.
Address trading is the most widespread: The list brokers sell address lists tailored to the target group of a company (sorted by social status, residential area, property owner, vehicle owner, company addresses, etc.). This increases the likelihood that the buyer's offers will be of interest to potential new customers.
But when it comes to data trading, it's not just addresses that are freely distributed. Other data such as Account details, email addresses and telephone numbers data dealers can sell in the form of extensive data sets. But is that really always compatible with data protection?
Buying or Selling Data: Can It Be Legal?
Selling data is lucrative for both merchants and buyers. The address trade is fundamental also compatible with data protection. According to Section 28 of the Federal Data Protection Act (BDSG), this does not even require the Consent of the person concernedif the company can demonstrate a legitimate interest that outweighs the legitimate interests of the data subject.
In case of doubt, however, the "Surreptitiously" consent from the person concerned by setting appropriate permissions in the Data protection to be hidden. Most companies know that users hardly read them through completely and use this to their own advantage. It is not uncommon for the person concerned to give his / her consent to the transfer of his / her data to third parties.
Data protection does not fundamentally prevent the transfer of data. Due to the enormous business-like proportions that data trading has now assumed, however, is This significantly threatens data protection and has weakened it in many areas been. However, there has been no reaction from politics so far.
Selling special personal data: is it allowed?
Still, companies can't just buy or sell all of their customer data. The Federal Data Protection Act and the General Data Protection Regulation, which will be binding for all EU states from May 2018, determine individual ones special types of personal data. These are particularly worthy of protection and may only be saved, used, processed or even passed on in very rare exceptional cases. This kind of information should therefore generally not end up in data trading.
Special types of personal data are:
- racial and ethnic origin
- political, philosophical or religious views
- Information about sexuality
- Health data
- Information on trade union membership
Stop data trading: what can those affected do?
A factor that is often forgotten: data protection not only obliges companies and authorities, but also to a special degree Owner of the personal data yourself. You do not have to fear any penalties if you freely distribute your own data on the web or in forms.
Nevertheless, you can feel the consequences in the form of advertising calls, spam e-mails, direct mail and the like. In the worst case, you can even encourage misuse of your data.
So if you want to prevent your personal information from being carried out into the world in an uncontrolled manner through data trading, you have to act yourself:
- Pay attention to who you give which data to.
- Only give out data if you think it is really necessary.
- Avoid entering additional optional data in forms.
- It is better to refrain from disclosing the data if the contractual partner's addiction to information seems too extensive.
- Make regular use of your right to information to check which personal data is stored where and whether this storage is permitted.
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