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That was #BWInspiration 2017 - our review
Our annual #BWInspiration event took place in Berlin on July 7th and 8th. We had two great days with our customers with inspiring speakers and a great audience. For the first day of this year, we were drawn to the Spree. In the beautiful Capital Yard Golf Lounge, 16 speakers gave exciting lectures on the topics of digitization and social listening.
Good morning lovelys. Are you ready to be inspired? Today is #BWInspiration Day? pic.twitter.com/u4CVikDpvz
- Brandwatch DE (@BrandwatchDE) July 6, 2017
We organize #BWInspiration to bring Brandwatch customers and prospects together and inspire them to go home full of new ideas and important impulses for their daily work. On the first day there were lectures and impulses on the Spree. On the second day, we invited a small group to our office and filled the day in barcamp style with workshops, sessions and discussions.
The first day was packed with interesting lectures and in order not to lose the thread in between, moderator Martin Meyer-Gossner led through the event day. After a short round of introductions on our part, Kai Fetzer from Bosch started the day. His lecture highlighted how the Internet of Things could change communication in the future. The car will develop as a medium in the future and individual screens will become irrelevant, everything will become a screen and everyday things will be used as a medium. But with all the progress in digitization, Kai emphasizes that GMV (common sense) is still important in communication.
Communication in the digital age was also the focus of the next speaker, Christian Wilkens from MediaCom. In his lecture, Christian showed how digital assistants and voice disruption technologies affect our communication. 20 percent of all mobile search queries are already made using voice input.
Magdalena Rogl dealt with a completely different aspect of communication in her lecture. Unfortunately, she couldn't speak live at the event, but that wasn't an obstacle for her and we switched her to the conference room via video transmission. Magdalena Rogl is Head of Digital Channels at Microsoft and presented in her lecture how Microsoft uses its own employees as influencers. Magdalena emphasizes that every employee can become a brand message. However, it shouldn't be a must and so that employees become brand ambassadors, they need support and training in dealing with social media.
Next came three Pecha Kucha lectures. Pecha Kucha lectures are just under 6 minutes long presentations in which 20 slides of 20 seconds each are presented. The great thing about it is that the slides are automatically switched on without any intervention from the speaker. So it means to concentrate on the essentials.
In the first Pecha Kucha lecture, Melanie Arens from Kantar TNS demonstrated how important social insights and social media success measurement are for product launches. A concrete example can be found in the BVDW's new monitoring practice book. In the next brief presentation, Volker Davids from Somtypes gave insights on the newly published B2B social media report. The report can be read here free of charge. In the last Pecha Kucha lecture, Simon Garreis from C3 - Creative Code and Content appealed how important the “social” part is in social media.
Head of Golf - proud to work at # bwinspirationpic.twitter.com/14Me7Ncgmk
- Natascha Sturm (@natascha_sturm) July 6, 2017
After a delicious lunch and the opportunity to exchange ideas and network, Susanne Ullrich from Brandwatch showed how our platform can be used a little differently. Hipster H1 wants to move, find new clothes and a girlfriend. Instead of the usual options, he tries Brandwatch - and is successful, thanks to monitoring there is a happy ending.
Next, Elodie Song and Felix Bauer from trommsdorff + drüner spoke and presented their developed global content model. They emphasized the importance of high quality content for good customer satisfaction. Marieke Reimann then gave insights into how successfully addressing the young target group. Authentic, honest and also gladly with a clear opinion. By the way, we interviewed Marieke a few weeks ago. You can read the interview here.
How do media companies use social listening? Robert Fahle and Jan Quickels presented how they use Brandwatch at RTL Mediengruppe. They provided insights into which use cases they use Brandwatch and which KPIs they use to measure the success of their social media activities. Then Caspar Atkinson from Brandwatch presented our product roadmap. What could the future of social listening look like? Paul Agnew from Brandwatch dealt with the topic in his lecture.
At the end of the lecture day, Christian Engelland from Brandwatch had an ace up his sleeve. There were a million mentions to be won. Three volunteers answered the question and answer session on Brandwatch. We congratulate the winner and wish you a lot of fun monitoring! After all the exciting lectures and insights, we ended the evening with a delicious BBQ and cocktails on the Spree.
Thank you for the inspiring day yesterday and the nice things in the goodie bag # bwinspirationpic.twitter.com / JhRw9HDcdZ
- Maren Heltsche (@zaziemo) July 7, 2017
On the second day we continued in our office in a smaller group. After a small round of introductions, we will work out the session and workshop topics together in barcamp style. In a small group, the participants were able to deepen their Brandwatch skills around query writing, audiences, image insights and Vizia.
We would like to thank all participants for the great two days with a relaxed atmosphere, exciting impulses and valuable feedback. Until next year!
We have captured impressions of our event in a video.
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