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The second-hand boom: everyone is talking about re-commerce

Share this articleUsed is "in": The so-called re-commerce, one of the big trends in e-commerce for a long time, is still on the rise. Above all, the never-ending series of start-ups in the fashion sector is a topic of conversation in the scene. The so-called "pre-loved fashion" is currently "the new gold in the online world," as it is expressed by German startups in view of the upcoming launches of Glamloop and Rebelle.d. People in the USA are also enthusiastic: "It's exploding in popularity!" cheers And France is also raving about re-commerce. There are many indications that the second-hand trend has not yet reached its peak.

The Growth ratesthe big players are more than stately: Momox, on the market since 2004 and grown up with books, was able to increase its sales by over 50 percent to around 60 million euros last year. Rivale Rebuy, started in 2007 as a specialist in PC games, recorded a plus of 70 percent to 40 million euros and is now profitable. The big e-commerce players are also interested: Ebay sells used electronics on, Media-Saturn has a stake in Flip4new, Otto works with Wirkaufens. Even Apple recently succumbed to the second-hand charm and announced a trade-in program for used smartphones. Amazon has been involved in trade-in for a long time anyway.

American role model: Threadflip

There are in the market two business models: Companies either buy up used things and sell them - after refurbishing - more expensively. Or they offer marketplaces where users can become retailers themselves. Re-commerce has become its own cosmos, which even has its own price comparison sites, such as A comprehensive comparison of the providers Rebuy, Momox, Zonzoo, Wirkaufens, Flip4new and Ebay Sofortverkauf can be found on Flipchecker.

There have actually been new launches in the past few months, especially in the Fashion area. In addition to the established Kleiderkreisel. New players, among others, girls' flea market, VintageHub, and Kirondo have been added. The market for used children's items is also experiencing a real boom, something with the Mamikreisel spin-off clothing spinning top. Companies from California such as Threadflip, Poshmark or Thredup (children's fashion) act as role models.

Why the second hand trend will continue

1. That interestthe German is great. In a re-commerce study by Sempora Consulting, 53 percent of consumers stated that they had bought second-hand goods in the past twelve months. In the age group of 18 to 34 year olds, the proportion was even 65 percent. At the same time, 45 percent of those questioned stated that they had sold at least one product themselves during the period in question. The main drivers are likely to be the low prices for products, some of which are almost new.

2. The Product lifecyclesEspecially electronic items like smartphones are getting shorter. This is causing movement in the second-hand market.

3. There is also that ecological argument. In addition to the second-hand business, sharing offers are also experiencing a boom. Individual and, above all, one-time ownership of products is no longer considered "cool" for many target groups. Re-commerce enables bargain hunting with a clear conscience at the same time. Providers like Flip4new also address this on the home page.

4. In re-commerce, online buyers find a home, the one alternativelooking for the large, politically incorrect providers such as Amazon and Zalando. The re-commerce world can offer the cozy counter-world. However, this only works if a company does not have to fear negative reports about working conditions, as has just made public via rebuy.

5. Small marketplaces in particular can also use the Need for communicationthe buyer and seller benefit and develop into real communities. The platforms have long since served not only for business, but also for the sellers to present themselves and to exchange tips. The mobile app provider Stuffleist has long since become a tool with which you can get to know nice people in the neighborhood.


The trade 02/2021

In this edition

    Courage to start again

    How to get your business going again


    With the right influencers for more sales


    Secondhand gains market share

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