What does the word logos really mean?

18 brand logos that have a hidden meaning!

We come across most brand logos so often that we don't even notice them exactly because we think we already know everything about them. But if you take the time and look very closely, you often discover details that you never noticed before. Here are 18 brand logos that have hidden meanings:

# 1 Bacardi

The popular rum from Bermuda has a bat as a lucky heraldic animal because countless bats live in the gables of the distillery.

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# 2 Toyota

The Japanese car company even stands for perfectionism in the logo: The three ellipses symbolize the company's philosophy of customer satisfaction, innovation and quality, but they also show an eye and thread, because the company originally manufactured looms. And as the “icing on the cake”, all letters of the company name can be rediscovered in the logo. But the designer really made an effort!

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# 3 Galeries Lafayette

The luxury department store chain from Paris naturally has the city's landmark in its logo: the Eiffel Tower.

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# 4 Beate Uhse

The erotic company has made the letters “e” and “a” darker in its old logo, which are intended to indicate the love position 69. In 2013, however, the logo was slightly renewed and is now more feminine and playful.

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# 5 BMW

The BMW logo shows a rotating propeller against a blue sky. BMW allegedly introduced this interpretation itself at the end of the 1920s in order to improve its image in aircraft engine construction.

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# 6 Toblerone

The world-famous and popular Swiss chocolate brand was founded in 1908 and is still produced exclusively in the capital, Bern.

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Both the Matterhorn and a bear (the heraldic animal of Bern) can be seen in the logo.

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# 7 Tour de France

The yellow point could represent the sun and together with the O, U and R forms a cyclist. Really chosen appropriately!

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# 8 Quiksilver

The American sporting goods manufacturer, which is known for its surf and snowboard fashion, was inspired by a color woodcut by the Japanese artist Katsushika Hokusai for its logo.

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# 9 Amazon.com

Originally Amazon was still a pure internet bookstore and the logo showed a stylized street or river (probably the Amazon).

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It was not until the 2000s that the range became larger and larger - and with it the logo was adapted: It now shows an arrow that extends from the “a” to the “z” of the brand name and is intended to represent the range of offers. In addition, the arrow reminds of a satisfied smile, because if the customer is satisfied, so is amazon ...

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# 10 Levi Strauss & Co.

In 1968 the E of the jeans brand LEVI´S became small and the red banner got two arcs that look nice and dynamic and, appropriately, are reminiscent of the curves of a pos.

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# 11 Sparkasse

Many people see an inverted question mark in the Sparkasse logo, but it is actually supposed to represent a coin that is thrown into a money box.

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# 12 LG Group

The first product from the South Korean electronics company was a moisturizer called "Lucky Cream", in which the L and G form a smiley face. There is also something else hidden: if you slide the L up, you can see Pac-Man, the classic video game.

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# 13 Beats Electronics

The rapper Dr. Dre has completely hit the zeitgeist with his Beats headphones and, along with his music, is very successful with them. The Beats logo depicts a round head with on-ear headphones, the brand's core business.

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# 14 McDonald’s

The gold M is one of the most famous logos in the world. You would think that the inspiration for this comes from the first letter of the brand, but supposedly it shows the two arched struts of the first branch.

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In the mid-1960s, the logo was even supposed to be abolished, but the psychologist Louis Cheskin urgently advised against it, as he believed the curved arches would also be reminiscent of a woman's breasts and could subconsciously stimulate the customer's urge to eat.

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# 15 Apple

Apple is now one of the most successful companies in the world, whether that would have been possible with the original logo is questionable.

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Allegedly, the company founder Steve Jobs came up with the name "Apple" during one of his fruit diets. The fact that a piece of the apple was bitten off is probably an homage to the English word for bite, which is also used in computer technology.

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# 16 Yamaha engine

The Yamaha logo shows three tuning forks because the company originally made a living repairing pianos. It wasn't until 1954 that the Japanese company's first motorcycle rolled off the assembly line.

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# 17 Pinterest

The “P” logo of Pinterest is of course a pin with which you can pin Internet finds on a virtual pin board in order to memorize them for later.

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# 18 Deutsche Bahn App

The logo actually shows the front view of an ICE, unfortunately, if you turn the logo upside down, you can see a screaming Lego man. Not very well chosen!

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Have you ever discovered something new in well-known logos on closer inspection that you never noticed before? Share your knowledge in the comments!