What Kannada movies are available on Netflix

globalization

The mass medium of television is popular among all population groups. Accordingly, it is also important in the formation of opinions and styles as well as in the spread of lifestyles and worlds. The highest ratings are currently attaining entertainment programs, many of which are traded internationally. Broadcast formats that use a foreign template but follow uniformly regulated forms of presentation (such as 'Big Brother' or 'Who Wants to be a Millionaire?') Are sold worldwide as licensed products. The harmonization of television programs is also promoted by the internationally available streaming services: the Internet TV provider Netflix alone offers its film and series material in more than 190 countries.

Facts

As a mass medium, television has a far-reaching impact. Since it is easy to consume and popular in all sections of the population, it plays a central role in the formation of opinion and style as well as in the spread of lifestyles and worlds.

The highest ratings are currently achieved by entertainment programs. At the same time, international trade in specific broadcast formats has increased within the popular entertainment sector. In the past, it was predominantly (US-American) feature films and series that were shown abroad, but today there is also a large number of formats that are produced in the country of broadcast, but use a foreign template and consistently regulated forms follow the presentation. These broadcast formats are sold worldwide as licensed products.

The world's most successful entertainment programs of this kind range from talent competitions and casting shows such as 'The Voice' or 'Pop Idol' (the international version of 'Deutschland sucht den Superstar') to reality soaps such as 'Big Brother' and quiz programs like the one in more 'Who Wants To Be A Millionaire?' broadcast as 100 states.

In addition to the fundamental criticism that many of these formats achieve their ratings at the expense of candidates or participants with no media experience, it is criticized with regard to cultural globalization that the worldwide sale of these broadcast formats leads to an alignment of television programs.

Regardless of the licensed entertainment programs, the adaptation of television programs through the internationally available streaming services - such as Netflix, Amazon Prime Video or iTunes - has reached a new dimension: the same film and series material is available in almost every country in the world. For example, Netflix offers its services in more than 190 countries. With more than 100 million customers (almost half of them in the USA) who stream over 125 million hours of films and TV series every day, Netflix was the largest Internet TV provider in the world in the summer of 2017.

The company, founded in the USA in 1997, expanded to Canada in September 2010. Netflix has been offered in Latin America and the Caribbean since 2011. In 2012, the company expanded to Europe (United Kingdom, Ireland and Scandinavia), followed by the Netherlands in 2013 and Belgium, Germany, France, Luxembourg, Austria and Switzerland in 2014. In 2015, Netflix launched in Australia, New Zealand and Japan and expanded its expansion in Europe to Italy, Spain and Portugal. Finally, Netflix went live in 130 more countries in January 2016. Netflix is ​​only not available in four countries / areas: only preparations are underway for China, while restrictions on the part of the US government prevent access in North Korea, Syria and Crimea.

According to the Institute for Media and Communication Policy (IfM), Netflix tries to serve global mass tastes while also taking regional peculiarities into account. While Netflix was only available in English, Spanish and Portuguese at the beginning of 2012, it was already 20 at the beginning of 2016 with the new languages ​​Arabic, Korean and Chinese (simplified and traditional). Since then, other languages ​​have been added. 61 series and more than 20 films that Netflix produced itself in 2016 were again released simultaneously in all countries in which the company is active.

However, Netflix's global marketing strategy has also been criticized. In France, for example, politicians and the private media industry feared that Netflix would affect national media markets. Critics also see the danger of standardization elsewhere: In contrast to classic TV, Netflix can precisely document the usage behavior of its customers and align its own series production accordingly. This would give users what they already liked - only in a new form.

Data Source

Netflix: media.netflix.com; CNN (data of the graphic, confirmed by Netflix); Institute for Media and Communication Policy (IfM): www.mediadb.eu