All successful companies have business plans

Corporate strategy: how to achieve your goals

The goal is ...

... that you make it clear in your business plan why you have chosen which corporate strategy. The customer benefit, the special competitive advantage and the positioning are important influencing factors for determining the corporate strategy.

The corporate strategy forms the basis for many parts of your business model in the business plan (e.g. cost leadership is usually only possible with a lean, efficient organization). It is all the more important that you proceed carefully when determining the corporate strategy.

The corporate strategy and the alignment of the corporate strategy also form the basis for the next chapter in the business plan, marketing.

The corporate strategy often decides on success or failure! Use the experience of a coach and the sponsored start-up coaching!

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Author: Für-Grü editors

As editor-in-chief, René Klein has been responsible for the content of the portal and all publications by Für-Grü for over 10 years. He is a regular interlocutor in other media and writes numerous external specialist articles on start-up topics. Before his time as editor-in-chief and co-founder of Für-Grü, he advised listed companies in the field of financial market communication.