Apple phones are becoming less and less popular
Germany is known as an Android stronghold, but is that really the case? Do valid current figures confirm this assertion? Statista carried out an extensive study in March 2019 that is intended to answer precisely these and many other questions about digital life in Germany. 1992 participants in the age groups from 18 to 64 years of age were surveyed; the survey was carried out from 8 to 12 November 2019. The results have been available for download since March 2019.
One note in advance: Such studies and their percentages very quickly lead to the idea of referring the results to the population as a whole. However, due to the age structure of the respondents, this is not possible in this case. The basis for the extrapolation should not be the total population, i.e. almost 81 million residents in Germany, but only Germans between the ages of 18 and 64. According to the Federal Statistical Office, that was 51.54 million people in December 2017 - but without pensioners, children and young people.
Smartphones and their use
On the one hand, the Statista study confirms that Germany remains an Android country: Almost 80 percent of those surveyed use a smartphone with the Android operating system, 19 percent an iPhone and just under one percent a smartphone with another operating system. IOS is somewhat more widespread among the female population: iPhones make up 21 percent of all smartphones. Men, on the other hand, use Android phones more often (81 percent). So just 17 percent of the male population use iOS.
The distribution according to age groups is interesting - the younger generation is increasingly relying on iPhones: under 18 to 29 year olds, the Apple cell phone comes to just under a third or 32 percent (Android accordingly to 67 percent). In the 30 to 49 age group, only 18 percent use iOS, 81 percent use Android. The older generation (50 to 64-year-olds) is even more Android-savvy (85 percent) - iOS only has 13 percent here.
Germany is apparently not the country of Android, but also of the Samsung disciples, because almost 44 percent of those surveyed have a Samsung cell phone. One possible explanation as to why the younger generation is turning to the iPhone instead of Android is provided by the satisfaction values from the same study. According to this, the young people are much more critical of the most important smartphone features and probably place higher demands on the software and hardware. In the age groups of 30 to 49 year olds and 50 to 64 year olds, satisfaction with key functions such as user-friendliness or design reached an average of 69 and 68 percent, respectively. In the youngest age group, the average satisfaction value does not climb above the 60 percent mark.
Apple prides itself on being the largest watch manufacturer in the world, but the company apparently achieved this status without Germany. Because according to the Statista study, Samsung holds first place in Germany. Almost 25 percent of smartwatch or fitness tracker owners have opted for the Samsung watch, 21 percent for the Apple Watch, and Fitbit follows in third place with 17 percent.
Here, too, the generation differences are noticeable, because in the youngest group of respondents, the Apple Watch is the most popular smartwatch with 27 percent, followed by Samsung (23 percent) and Fitbit (15 percent). When it comes to functions, the step counter is even more important (52 percent) than the actual clock display (42 percent). However, it should be noted that the smartwatch concept has not yet really caught on: from 1992 study participants, only 726 respondents (36 percent) stated that they owned a smartwatch or fitness tracker.
Almost half of all study participants (987 people) stated that they use smart assistants on their devices. Google Assistant is the most popular smart assistant (36 percent), Alexa comes second with 24 percent, Siri comes third with 19 percent. The distribution of tasks with the smart assistants is interesting: The one from Google is usually started (62 percent) for the web search, Alexa for music control (66 percent), Siri also for the web search (44 percent). The percentages relate to the number of people who actually used the respective smart assistant. In the case of Google Assistant, it was 352 people, Alexa - 232 people, Siri - 191 people. (Macworld)
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