Does a company really need a blog
Interesting question for a blog title, right? "Why should I have a blog page?" "Is it really that important?" "I run a small / medium-sized e-commerce shop. It's definitely not that important!" Or is it ?!
Well our short answer is a resounding YES! Not only is it important, it may even be essential! Blogging regularly is a relatively easy and inexpensive way to improve your inbound marketing activities, drive traffic to your website, and attract more potential customers. Companies that "blog" typically get almost 100% more inbound links than those that don't blog.
From the customer's point of view, more than half of consumers made a purchase based on a blog post. And the majority of marketers believe that blogs are the most important method of content marketing. The list can be continued indefinitely.
That's why we'd like to give you a few crucial tips on how to create and maintain the quality of your blog.
Running a blog can be quite demanding at times. First of all, you are forced to constantly look for new topics and ideas to bring unique and useful information to your readers. The content has to be perfect.
1. Keywords are essential
Even though you can write about anything (in the technical area of your website, of course), it's imperative to keep an eye on the keywords that the search engines use to select you over your competition. If you carefully incorporate a few selected terms into the text, you will get top positions in the search engines.
2. "HOT" topics
The best way to find new topics is to watch the trends in the community. Take your time and browse through various portals and forums. Find a topic that everyone is hype about and use it with your own personal gaze. Maybe it's vacation time - then you can write over how your products can make the vacation better!
3. Interaction with the audience
You should always invite your visitors and readers to leave comments in the comment section. We have already written about this on our blog. It's a perfect way to connect you and your brand with audiences and create such a good setting that they will come back.
4. Express your personal opinion
Writing blogs allows you to leave your personal opinion and impression about the company itself or your brand. Almost any business can really benefit from having a blog that engages customers on a personal level. Imagine having the CEO of a large corporation directly with you ... That would bring you back to this brand, wouldn't it ?!
5. Own blogs tailored to the product
A blog is the perfect place to share your stories with customers about the product you are selling. Provide as many photos as possible to readers. Tell them how best to use your product. Don't leave your blog post unfinished and shallow. People have given you their time to read it, give them a reading pleasure they won't forget!
A blog is a great marketing tool for any ecommerce website. You can use it to attract new customers and make your business stronger day by day!
Still hesitating to get to work yourself? We are here to provide you with professional support!
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