I would like to join Amway directly

Mum blog -

Smile please: Thanks to Mary Kay, your best friend looks even better - at least on the surface. Photo: TineyHo (Flickr)

For the first time I stumbled upon Gonis on a mothers forum. Crafting tips were exchanged and various mothers said that there was simply nothing better and that they wouldn't use anything other than Gonis. At first I only understood the train station, but then learned that these are handicraft products that are sold exclusively through so-called consultants at private Gonis demonstrations. Tupperware parties with craft content so to speak. The topic was ticked off for me for the time being, because I can't do anything with such sales occasions.

But it reappeared, this time in another variant: Mary Kay. Here, too, consultants - sorry, consultants - sell products to other women at private parties, in this case beauty products. Since a friend of mine hired Mary Kay, I got an insight into this world, which was previously completely alien to me. And I didn't like what I saw.

Tupperware, Gonis, Mary Kay, all of them explicitly target desperate mothers. Mothers who gave up their jobs because of their children and would like to work part-time again after a few years, but can't find anything suitable. Or mothers who have reduced their workload and have lost all exciting tasks as a result. All three companies lure with exactly the same arguments: "a job that the family can enjoy", "work when and as often as you want", "get recognition", "be self-employed and earn money". And again and again if the catchphrase is career, coupled with family friendliness.

A wallpaper by Mary Kay. Photo: marykay.de

You can find out that all of this has been glossed over when you look around for experience reports on the web. "It was fun. But it wasn't worth it if you count all the hours that you spend in addition to the presentations, ”writes a former Gonis consultant, for example.

Tupperware and Gonis seem to me to be harmless compared to Mary Kay. The management team of the company, which was founded in America in 1963, manages to lull its consultants and they become one pink colored brainwashing to undergo. Several former employees told ABC News (see video below) that they only thought of Mary Kay 24 hours a day. And from active Mary Kay women on the web, sentences like "Mary Kay changed my life!" or they write to each other: "Finally we are all walking the Mary Kay Way together!" on their Facebook profile and wear rewards like the Mary Kay rings with such pride as if it were an engagement ring.


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In an official promotional video for the company, women tell off-screen how unbelievable it is that thanks to Mary Kay changed everything in her life have. It fits into the picture that dropouts on the Internet report sect-like conditions and "methods that are very reminiscent of Scientology". “And apart from the women, who have been directors for many years, not really anyone makes any money. Apart from the company itself, of course », writes Eva in a comment. She adds that she knows some ex-consultants who “have ordered goods for several thousand euros and cannot sell them. The directors keep asking you to order new goods that you can't get rid of. " Another user also says that a friend she met there, «Unfortunately is still in the sect, and I see her own money disappearing and MK things becoming more. "

The supposed dream career that should make the whole family happy quickly turns into a losing business that puts the family in financial difficulties and leaves the mothers even more desperate.

Mary Kay's headquarters in Addison, Texas. Photo: David R. Tribble (Wikipedia)

Your own fault, you might think that we should see through that right from the start. Right. But here the weak point of these mothers is deliberately targeted: their urgent wish finally an exciting job again that can be integrated into everyday family life. If a friendly consultant - maybe it's even a friend - raves about how easy it is to earn money as a self-employed consultant and that you have fun doing it and being showered with praise and recognition at the events, then it happened to many women. Unfortunately, they only notice that they are only being used, possibly only recruited for the benefit of others (with three team members you become a star recruiter yourself) when it is too late and at least they have already bought the demonstration case.

So next time you will be at such a sales event - with pleasure disguised as a funny make-up party with the girls - invited, then you forego. And should you experience the dubious honor of being allowed to join Mary Kay yourself, remember the following statement from former employees: "As a Mary Kay consultant, you don't earn most from sales, but from recruiting new people over and over again."

Jeanette Kuster is a mother of two, a journalist and communications specialist. She has worked as an editor for various media in the lifestyle and culture departments. She lives with her family near Zurich.