What is DuckDuckGos' market share in 2019

Search engine market shares in Europe

Google is the most widely used search engine in Europe. In 2019, with a market share of 93.6%, it was far ahead of other search services such as bing or Yahoo! Google's lead in individual European countries is not that great. Here, a few regional search services manage to assert themselves on the market. These include the Russian search engines Yandex and Mail.ru or the Czech search engine Seznam.

Search engine market in Europe 2019

The market share of alternative search engines in Europe - such as DuckDuckGo in 5th place - which promise to display user-independent results is comparatively low, but stable.

Table of Contents

Top 10 most used search engines in Europe

placeSearch engineMarket share
1Google93,59%
2bing2,42%
3YANDEX RU1,85%
4Yahoo!0,97%
5DuckDuckGo0,41%
6MSN0,16%
7Ecosia0,14%
8Seznam0,13%
9Mail.ru0,10%
10Qwant0,07%
Other0,16%

(Source: Statcounter.com)

European search engine market for the past five years

If you compare the last five years, there are hardly any changes on the European search engine market. In the last few years, too, Google was the number one most popular search engine with a market share of over 90%. Far behind were bing, Yahoo and the Russian search engine Yandex.

Search engine market in Europe 2017

European search engine market 2016

European search engine market 2015

European search engine market 2014

In the individual European countries, however, the distribution looks somewhat different. Regional search engines like Seznam and Yandex hold their own especially in the Czech Republic, Ukraine and Russia. Here it is worth taking a closer look at the distribution of search engine market shares per country.

Search engine market shares in Germany

In Germany, in addition to Google, the search services bing, Yahoo !, DuckDuckGo and t-online are also used. Bing even has a share of 5% here, which is relatively high compared to the European search market.

Search engine market Germany 2019

Search engine market share UK

In Great Britain, Google's market share is 92.5% and has been growing steadily over the past few years. Compared to other European countries, in which Bing and Yahoo together have a share of just around 5%, they open up 6.1% in the British market. However, the share of these two search engines continues to decline as Google becomes more popular. DuckDuckGo and MSN are also often used here.

Search engine market Great Britain 2019

Search engine market share France

In France, too, Google is the most popular search engine, serving 92.4% of searches. Google's share has remained relatively constant over the past few years and has not increased any further. Smaller search engines like Qwant benefit from this development. Bing follows Google with a 4% share and Yahoo! with 1.4% market share.

Search engine market France 2019

Search engine market shares Italy

In Italy alone, Google processes 94.4% of searches. In addition to bing, Yahoo! and DuckDuckGo, the regional tracing service Arianna is also used in Italy, although its share is comparatively small.

Search engine market Italy 2019

Search engine market share Spain

With 96.5%, Google is also the most popular search engine in Spain. Bing, Yahoo !, DuckDuckGo and other search engines combined only have a small market share of 3.5%.

Search engine market Spain 2019

Search engine market shares Poland

In Poland, too, Google wins over 98% of search engine users. Only 0.6% of searches are from Bing and 0.5% from Yahoo! posed.

Search engine market Poland 2019

Search engine market shares Netherlands

In the Netherlands, too, Google is the dominant search engine. Over 95% of search queries are made through Google. Bing and Yahoo! together they don't even have a market share of 5%. The Dutch search engine Startpagina, which accesses the Google Index, serves 0.2% of the search queries.

Search engine market Netherlands 2019

Search engine market share Sweden

With a market share of almost 96%, Google is the most important search engine in Sweden. The two biggest "competitors" Bing and Yahoo! together develop a good 4% of the Swedish search engine market.

Search engine market Sweden 2019

Search engine market shares Belgium

Google ranks first in Belgium with 95% of the search engine market, followed by bing with 2.9% and Yahoo! with almost 0.7%.

Search engine market Belgium 2019

Search engine market shares Austria

In Austria, Google is used by almost 96% of Internet users. Bing, Yahoo !, DuchDuckGo and other search engines are only used 4.3% for search queries. As can already be observed in other European countries, Ecosia also reaches a small part of the search engine market here.

Search engine market Austria 2019

Search engine market shares Romania

In Romania, Google is used in 98.1% of searches on the Internet. Bing and Yahoo! open up a market share of just 1.57%. Search engines like Yandex (market share 0.03%) are losing more and more relevance in Romania in favor of Google.

Search engine market Romania 2019

Search engine market share Portugal

In Portugal, Google serves over 97% of searches. Only 1.4% of searches are made on bing and 0.76% on Yahoo. With other search engines only 0.5% of the search queries are answered.

Search engine market Portugal 2019

Search engine market shares Denmark

A good 97% of Danish Internet users research using Google search. Only 2.8% of Bing, Yahoo !, DuckDuckGo, MSN and other search services are used for search queries.

Search engine market Denmark 2019

Search engine market shares in the Czech Republic

In the Czech Republic, too, Google is the leading search engine with a market share of 84.4%. Nevertheless, Google does not achieve a share of 90% here as in the other European countries, since the Czech search engine Seznam still claims around 12% of the search market. The remaining 4% are distributed among others on bing, Yahoo !, DuckDuckGo and other search engines.

Search engine market Czech Republic 2019

Search engine market shares in Switzerland

In Switzerland, almost 95% of Internet users use Google to search. 2.4% of search queries are accessed with bing and 0.7% with Yahoo. DuckDuckGo can secure itself 3rd place of the search engines market share in Switzerland with approx. 1% and is thus ahead of Yahoo. The remaining 0.9% of the search queries are distributed on Ecosia and other search engines.

Search engine market Switzerland 2019

Search engine market share Finland

In Finland, too, almost 97% of search engine users prefer to use Google. 1.4% of searches are made on bing and 0.6% on Yahoo. DuckDuckGo can also claim 0.6% of searches. The remaining search engines are only used 0.4%.

Search engine market Finland 2019

Search engines market share Ukraine

The search engine giant Google can meanwhile also assert itself in the Eastern European search market. With a market share of 92.6%, Google gets most of the search queries in Ukraine and can increase its share here by over 90%. According to Google, Russian search services such as Yandex and Mail.ru 0.5% are used by Ukrainian Internet users. Bing and Yahoo! were able to keep their shares constant and are now ahead of the Russian search engine Mail.ru with a total share of 1.1%. Other search engines have a market share of around 0.4%.

Search engine market Ukraine 2019

Search engine market shares Norway

With a market share of over 96%, Google also dominates the Scandinavian peninsulas. More than 95% of searches in Norway are processed by Google. In second place follows bing with 2.2% and in third place Yahoo! with 1.1%. The regional search service Kvasir receives 0.1% of the search queries and only achieves a smaller part of the search engine market.

Search engine market Norway 2019

Search engine market shares Croatia

In Croatia, Google claims over 98% of the search engine market. Bing, Yahoo !, DuckDuckGo and other search engines are only 1.8% represented.

Search engine market Croatia 2019

Search engines market share Slovakia

With a market share of over 97%, Google is the most widely used search engine in Slovakia. Followed by bing with 1.2% and Yahoo with 0.4%. The remaining market shares of 0.5% are distributed between DuckDuckGo, MSN and other search engines such as the Czech search engine Seznam.

Search engine market Slovakia 2019

Conclusion

The search engine market in Europe is clearly dominated by Google. In the eastern states such as Romania and Ukraine, which in addition to Google also have a focus on Russian search engines such as Yandex, Google's shares continue to rise and are in some cases already over 90%.

It also shows that smaller search engines such as Ecosia or DuckDuckGo can defend their shares in the search engine market and in some cases even increase them.

You are welcome to use the graphics for the search engine market shares free of charge and free of rights. Please quote as source: luna-park GmbH, Cologne.

In the event of publication, we ask you to send a specimen copy / link.

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1 comment

  1. J├╝rgen on October 3rd, 2020 at 11:50 am