What makes you an industry expert
Sven Bornemann, European Net-ID Foundation
Unfortunately, I didn't have the time to use the conference program. When I was walking through the different halls last year, I noticed that there were halls that were overrun by visitors, that is, they were completely overcrowded. Others, on the other hand, were rather small or not very well attended. I think the reason for this is the themed halls. Here Dmexco should rethink its concept and distribute the exhibitors differently.
This year too, Martin Sorrell will appear again as a speaker at the Dmexco. For me, as the former managing director of a WPP subsidiary, the British entrepreneur is always an absolute highlight of the digital fair with his analyzes and controversial points of view.
Alexander Duphorn, CEO Goldbach Media Switzerland
Dirk Görtz, Vice President Dialog Marketing Deutsche Post
For me personally, companies that operate in the orbit of marketing automation, machine learning and artificial intelligence were particularly interesting - and these topics took up a lot of space. For me, the best practice experiences were particularly exciting: Episerver, for example, showed what a successful customer experience for top campaign results looks like - and designed its own "Speakers' Corner" for it.
Nevertheless, 250 hours of program and over 500 speakers are almost too much. You are often spoiled for choice when several exciting talks are running at the same time, as you cannot split up. From my point of view, less would be more here. For this year, I would like to see the user perspective and less the global highlights in focus. The key question is: What do I take with me for my company, what are the lessons learned? More practical relevance in lectures and discussions would be a decisive added value for me.
The development of a content platform with which Dmexco will become a community in the future is particularly interesting. It makes perfect sense for me to develop the concept further in this direction. I'm curious to see how this will look not only live on site, but also in terms of preliminary reporting and review. If Dmexco were able to network the industry over 365 days in this way, I would find it extremely exciting.
Manfred Klaus, Managing Director and Partner Plan.Net Group
I am particularly looking forward to two areas: On the one hand, good conversations in and around the content sessions at our stand in the World of Agencies on important trend topics such as customer experience management, retail media and AI in marketing. On the other hand, our panel on the "Redefinition of the CMO’s Role" with our Group CEO Florian Haller, who questions how the role of the agencies' most important contact person is changing in times of advancing digitization.
Bernd Wagner, Area Vice President EMEA Central Salesforce
In addition to the lack of WiFi, there is still room for improvement in logistics and organization: queues for meals and the toilets, lectures that you couldn't get into or delays that made it difficult to meet deadlines and plans. All of that could be improved this year. In addition, at lectures and seminars, less would sometimes be more. A smaller number of offers, which take longer and go into more depth in terms of content, would bring more to the visitors, for example on our new how-to-stage. And I think it would be great if the young companies were given a more central place in the start-up village to make their ideas and impulses more visible.
Katja Brandt, CEO DACH Mindshare
For Dmexco 2019 it is important to me that the good mix of inspirations, new trends, developments and technologies with the concrete economic implementation is maintained. The continuation of the discussion and application around AI will certainly be interesting. I'm excited about the announced opening with a musical program, musical keynote and Broadway stars. And I'm already looking forward to the always very good exchange with interesting people at the event.
Stephanie Wißmann, Vice President Digital and Growth Tyntec
With regard to the Whatsapp newsletter ban, which came into effect in December, there is a lot of uncertainty about what is allowed and what is not. As far as I know, even Dmexco does not yet use an official “Whatsapp for Business” solution. The only thing I would like to have is even more variety of topics. The marketing industry is now so broad-based, affects so many channels and there is so much upheaval that there are more important things than focusing on discussing ad placements.
But I can see that the organizers have recognized this themselves and are serving a broader spectrum through panels on topics such as “consumer trust” and “data protection”. I am particularly excited about the TikTok Speaking Slot this time because I hope to understand the hype better afterwards - in addition to the Future Park and our own lecture on the subject of “Whatsapp”. I am also looking forward to the lectures by Harley Finkelstein from Shopify, Jakob Uszkoreit from Google and the “Corporate Innovation” panel, because I find it very interesting how different innovations can be combined with one another.
Tino Krause, Country Director DACH Facebook
Big business and the search for trust
Business as usual - the digital industry has not known that in the past few years. A precise seismograph about the mood and the sensitivities in a complex, sometimes confusing branch of the economy is the Cologne-based Dmexco, to which we are dedicating a large digital special from today.
Jens Bargmann, Managing Director Mediamath Germany
This time I expect a lively discussion with the decision-makers in the industry on the subject of transparency in the programmatic advertising value chain. Finally, it is widely recognized that something has to happen here - this is one of the most important topics for Mediamath in 2019, which is why we announced during the Cannes Lions that we would take on more responsibility here together with partners, customers and the industry. It will be exciting to discuss the progress made in recent months with brands and agencies at Dmexco.
All in all, we are absolutely convinced of Dmexco as one of the most important and largest industry events of the year. Just the volume level in the exhibition halls and the dry throat, which I have after day one every year after all the conversations, is a downer - which I am happy to accept.
Jan Möllendorf, Defacto partner
Stefan Uhl, Managing Director Carat Germany
I am very happy when the filter option for conferences by categories and days with specific plans is activated in the Dmexco app. For me, this feature would be a great relief for planning the event visit in advance. Unfortunately, the preparation is still a bit difficult, also due to the lack of planning features for the event. I am very excited about all topics related to audio for marketing and communication. Of course, I am also looking forward to the panel discussion by our colleague Gitta Blatt from the Dentsu Aegis Network on the topic of New Work Mindset. In addition to the technical trends in the industry, the changes in the world of work are massively noticeable for all of us and occupy us on a daily basis.
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