Why does my Facebook app look different

San Jose -

Anyone who last used Facebook on their smartphone may have already noticed: the social network suddenly looks different. The website will also be redesigned in the next few months. Facebook boss Mark Zuckerberg announced this at the in-house developer conference F8 in San José, California.

The most obvious change: The page is no longer in the typical Facebook blue. But in addition to the optics, it is mainly about content. Facebook wants its users to be more enthusiastic about groups in the future. For many people, Facebook is no longer just about family and friends, the company has recognized, but about interests that are shared with groups. In future, these groups can already be called up in the Apple and Android apps at the top in the menu bar.

With the renovation, Zuckerberg also wants to improve the battered image in terms of data protection and focuses on the privacy of users. In any case, the dimension of the renovation across all Facebook apps shows that there is much more to it than cosmetics. Further changes at a glance:

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With “Secret Crush” you can mark Facebook friends who you find particularly attractive without having to tell them directly. Only when they put you on the list will that be revealed to both of them. Facebook therefore continues to assume that users will also disclose very intimate information about themselves on the platform.

Facebook Messenger gets complete encryption

The Messenger chat service has been completely redesigned, not only to make it much faster, but also to switch to full encryption. He also gets a prominently placed button behind which communication with family and close friends is bundled.

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But the course also raises questions: If content is protected with so-called end-to-end encryption so that only the sender and recipient can see it, how is Facebook supposed to find and delete terrorist propaganda or hate speech? Is Facebook stealing itself from responsibility - and will politics allow that? The online network wants to advise extensively, among other things, with security authorities on the correct approach to this problem, says Zuckerberg.

Read here: Pros and Cons: Should I stay on Facebook? What speaks for it and what against it

In an interview with the “New York Times”, he added that Facebook's software could recognize illegal activities in part from data flow patterns without access to the content. This also means that there is a lot of other data that Facebook can collect, even if content remains closed.

Payment functions also for Instagram and Whatsapp

In addition, Facebook's online flea market Marketplace will be supplemented with its own payment function. And Instagram and WhatsApp should also offer more options for commercial applications.

Mark Zuckerberg has proven his adaptability time and time again. Now Facebook data shows that users are increasingly using chat services and “stories” instead of traditional Facebook news - and Zuckerberg is redirecting the Facebook tanker accordingly.

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Facebook gets a tailwind because the members remain loyal to the online network despite all scandals and mishaps. In Europe, too, the number of users is rising again after a temporary lull. Across all Facebook offers - the group also includes the WhatsApp and Messenger chat services and the Instagram photo platform - 2.7 billion users were active, 2.1 billion of them daily.
(dpa / ef)