What amazing movies had terrible marketing
10 key characteristics of viral videos
Viral videos are a marketer's dream. Whether you're lucky enough to create something that spans social media channels for free or invest serious money to get the results you want, a viral video will market gold to you.
So what does it take to go viral? In some cases it might just be stupid luck, but to be honest, you have to do your best to create something unusual for people to click this share button. Here are 10 key attributes that can help your videos go viral.
1. Amazing personalityIf you are using a speaker these must be amazing.
Memorable speakers have the same effect as the world's greatest stand-up comedian or the emotional appeal of Martin Luther King Jr. Amazing speakers can even be downright annoying or controversial when your video goes viral. You need to create laughs, whether intentional or unintentional, to bring people to tears, to upset people, or to make people feel good. These are all things that trigger the need to share your videos.
Keep in mind that the controversial route could lead to more bad press than good press. A good speaker doesn't have to be someone famous. You may have some hidden talent in your office. This guy who makes people die laughing at the water cooler even though it hurts productivity a little, could be just what you need to create an online personality that people will love.
2. Instant Attention Grabber
We all know that today's consumer has an attention span of around eight seconds. That said, you need to get their attention almost immediately. It starts with a thought-provoking headline that gets attention in the endless scroll of the title.
Use humor, a question, intrigue, or "craziness" to get people to click your video.
Next, make sure that the thumbnail you choose for your video is not terrible e.g. B. the speaker in the middle of the speech with a blurry and frightening face. Instead, select a recent thumbnail to be clickable next to that impressive heading.
After all, a viral video will grab the viewer's attention within seconds of playing it. That means avoiding intros and build-ups where people click away instead of clicking the share icon. Video is meant to be entertaining, even if your goal is to inform.
3. Story time
Regardless of what you're looking to sell, your video needs to tell a story. In other words, you have a point. It doesn't have to be earth-shaking either.
Most importantly, it only needs to be relevant to people who would use your product or service. And it doesn't necessarily have to sell your brand directly. There just needs to be a logical connection between what your story has to say and what your followers are emotionally reacting to.
A great example of storytelling is American Greetings promoting Mother's Day. They used a clever interview format that outlined an impossible position. In the end it turns out that she is interviewing for a mother. It makes a poignant point without ever mentioning their product. Instead, it shows how important mothers are and how you should always let them know how grateful you are.4. Short but sweet
This ties in with the attention span. If your video goes on and on, you lose people. Most people don't have the time to watch an endless video. You save that time to watch your favorite TV shows. According to the New York Times, you have about 60 seconds to tell your story.
Make sure you have scripted it for about a minute if you want to get people interested. Recall that the NYT article mentioned that 44% of the respondents did this. If you've got something really good and fun to do, you could get away with more seconds.
5. Make her laugh
You can't go wrong with humor. That tends to lead to more social sharing. Just make sure you don't get too caught up in laughs that nobody gets but your marketing team. You have to go for the universal laugh that is more likely to hit the funny bone of most of your viewers.
Humor is uplifting and can also give an insight into how well you know your audience. When people feel like you are getting it, they are more inclined to use your product. Plus, people want to be the one in their group of friends who can find the funniest things to share.
An example of how you can use humor to create viral videos is a video called "The Process" by Aviation Gin. In this video, Ryan Renolds mocks his competitors' clichéd ads. It's a creative and humorous video in which Reynolds recounts all of the thought and care that goes into the gin-making process in excruciating but funny details.6. Other emotions
Happiness isn't the only emotion that can cause a video to go viral. Generating an emotional response in any form of advertisement has a powerful and lasting effect. Emotions encourage sharing. A touching story that makes people sad or angry will work wonders for your brand. It shows that you care too. Emotional ads drive 23% more sales increases, according to a Nielson report.
We also remember emotional ads longer. The key is to choose the right emotion for your brand. When you trigger negative emotions, you need to be sure that there is some way for your brand to remedy that negativity.
7. Get inspiration from pop culture
Using messages that could lead to notes among your customers can work well. It can be delicate so be careful. As long as it is widespread and people are realizing what you are doing, parodying a general news story can work well as it is trendy and fun too. You will kill two birds with one stone.
Pop culture can work very well in the way that news is used to generate ideas. You can take inspiration from a popular or annoying song, or play something incredibly popular like Game of Thrones. It can tie in with a current film or a favorite pop culture figure. The possibilities are endless.
8. Don't forget your brand
Using everything in your power to connect with people through viral videos doesn't mean you should be so far off the rails that people can't connect to your brand. Make sure to stick with the brand no matter which approach you choose.
Going viral may sound awesome, but if no one knows what it has to do with your brand, it won't get the results you want, which means increasing brand awareness and generating sales.
9. User Generated Content
This free ride can work really well. Nobody knows your brand better than your customers. Your stories touch people in different ways than your internally generated content. It's also inexpensive.
You can even start a competition among followers eager to have their videos shared. When you run a content contest, you have instant access to some interesting videos ready to share.A great example is GoPro, which has a unique approach to content using customer-created videos. The user is a firefighter and their story is fascinating without ever mentioning GoPro. Instead, the video he recorded tells the story of how he used his GoPro. It works on a number of levels, most of which are emotional.
10. Reality check
Use real-world situations to raise awareness. Your videos must be authentic and not appear staged or overly interpreted.
Real conversations, real footage of people participating in real-life situations, and even hidden camera situations (with the permission of the participants after the recording) are all ways to use reality to reach your audience.
Add video to your digital marketing efforts
There are many methods you can use to create a viral video. Whether you choose laughter or tears, reality or farce, your own talent or the talent of your clients, adding video to your digital marketing endeavors is one of the best ways to get noticed online.
Learn how to add videos to your digital marketing endeavors and share them with a professional diploma in digital marketing make it go viral. Download a brochure today!
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