Why does Satan almost always win?
Nike wins lawsuit: Rapper Lil Nas X's "Satan shoes" are recalled
Next round in Nike's dispute with rapper Lil Nas X. The shoe giant's lawsuit against the rapper's "satanic sneakers" was successful, now there is a compromise.
The sneakers had sparked controversy in the United States because they were supposed to contain a drop of real human blood. Lil Nas X ("Old Town Road") and the company MSCHF Product Studio, which specializes in viral product marketing, did not save with satanic symbolism either. The red and black shoes, with an inverted Nike logo, have a bronze pentagram sewn onto the laces and a reference to the Bible passage Luke 10, verse 18.
Of course, exactly 666 copies were sold at a price of 1018 US dollars (the equivalent of 856 euros). But the unusual footwear, which sold out in a few minutes, had nothing to do with Nike. So it's no wonder that the sporting goods manufacturer wasn't too happy with the product and took legal action against MSCHF.
Previously, Nike had distanced itself from the sneaker. "The Satan shoes were produced without Nike's consent or authorization, and Nike is in no way affiliated with this project," it said in a statement. The redesigned version of the Air Max 97 was designed and sold without the consent of MSCHF and Lil Nas X. A court upheld the lawsuit, MSCHF Product Studio agreed, according to Nike, to buy back the sold copies from the customers. Whether they will respond to the offer is of course another matter. Incidentally, the Brooklyn company had already produced Nike Jesus shoes before, but the company didn't complain at the time.
Controversy as perfect marketing
The marketing success is likely to be priceless despite, or perhaps because of, the lost lawsuit. Lil Nas X, who is known for provocative actions and outfits, had previously quarreled publicly with a conservative politician. Kristi Noem, the Republican governor of the US state of South Dakota, was furious about Satan's sneakers. The rapper then advised Noem that she should rather do her job than get upset about a pair of shoes.
In a video, Lil Nas X also faked an apology for the shoes. Only to then troll hard and cut straight to his video "Montero". In the music video, Lil Nas X can be seen giving the devil himself a lap dance. Celebrities like ex-NBA star Nick Young are already boycotting his music and even threatened to boycott Nike because of the satanic shoes. So the rapper's attention is still guaranteed.
Video: Lil Nas X sees GTA Online as the next platform for live concerts
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