What is Reputation Management for Small Business

The 5 Best Reputation Management Agencies for

Womply research staff analyzed 200,000 small businesses from every state in the United States and a few dozen industries.

The research showed that companies with over 82 customer ratings generate 54% more sales. But it's not just about getting more reviews. Companies achieved moderate to large leaps in sales with the simplest of tasks. Do you manage your company's profile on at least four review portals? Then you can achieve up to 58% more sales. Companies that respond to 25% of all customer reviews earn up to 35% more sales.

However, many companies encounter a problem with this because they do not know what they are doing.

Most know how to get a review from customers but have no idea how to deal with the most important aspect of reputation management afterwards.

For this reason, as an entrepreneur, you should get help at an early stage, because with the right agency at your side, which takes care of the good reputation of your company, you can improve the online reputation of your company.

5 of the world's best reputation management agencies

Here is a quick list of some of the best reputation management agencies in the world. If your company has special requirements, you can search for reputation management agencies that specialize in a certain industry on sites such as Clutch.co, HubSpot Agency Directory or Sortlist.

1. NP Digital - The best local SEO and reputation management agency

NP Digital is my own agency. If you are already familiar with my work, you know that I have been dealing with search engine optimization and digital marketing for many years. When I was in high school, I started my first agency, Pronet Advertising, over 17 years ago.

I can hardly believe that I've been involved in online marketing for over 20 years! So I've had plenty of time to learn how reputation marketing, local search, content marketing, social media marketing, and paid advertising are related. I have used the knowledge I have gained over the years to set up numerous companies, including Kissmetrics, Crazy Egg, Pronet, Quicksprout, NeilPatel.com and my new agency, NP Digital.

My agency is different from other advertising agencies.

My agency NP Digital always focuses on generating sales for our clients. Of course, this also applies to our reputation management campaigns. If you invest one euro in your campaign, then you want to earn at least two euros, am I not right? My agency is getting real, tangible results. We help our customers to achieve more company and sales growth.

Here are some of our clients:

  • Facebook
  • Viacom
  • Google
  • General Motors
  • eBay
  • NBC
  • Thomson Reuters Foundation
  • TechCrunch
  • Cheezburger
  • American Greetings

2. Reputation X - The best reputation recovery agency

Reputation X offers proactive and reactive services, but primarily deals with the reactive aspects of reputation management.

Proactive aspects of reputation management include content production (like writing articles, reviews, blog posts, etc.). Reactive reputation management includes areas and actions that are intended to restore a company's reputation, for example removing entries from search results, removing negative search results, removing entries from online directories or websites, protecting the company's reputation and suppressing certain content.

Reputation X has over 15 years of experience in the industry, working with both large corporations and individuals.

"Our confidential customers include heads of state, politicians, small and medium-sized businesses, celebrities, PR agencies (white label) and just ordinary people."

According to what they say on their website and information I gleaned from their marketing materials, Reputation X avoids using pre-built campaigns, a practice that is otherwise very common in the industry. Each campaign is created from scratch and tailored to the respective customer, but you should also assume that because the starting price per campaign is around 10,000 euros. Reputation X is very expensive, but still doesn't accept every customer.

“The customer selection process at Reputation X is unique. Potential new customers have to be approved not only by management, but also by our employees. This means that many prospects don't become customers. In addition, applicants whose reputation management problem seems too difficult to solve will of course be notified. In this case, alternatives are shown, even if these customers are not accepted as clients. "

So the agency is pretty picky about its clients and projects.

Reputation X's confidential clients include clients from the following industries:

  • Law firms
  • Health care providers and organizations
  • Fortune 500 executives
  • Companies from the manufacturing sector
  • PR agencies

3. Thrive - Review Management for Small Businesses

Thrive is a full-service agency that offers reputation management and services to restore a reputation that has already been damaged. The agency offers a variety of reputation management and repair services on its website. Upon closer inspection, it is easy to see that Thrive's specialty seems to be reviewing online reviews.

If you are looking for a reputation management agency that has the legal requirements to protect your business, Thrive is not the best choice. However, if you're looking for an agency that can generate as many reviews as possible, Thrive may be the agency for you. If you're looking for an agency that specializes in small business, customer acquisition, and negative press freedom, Thrive might be a good place to start.

Thrive offers the typical services of a full-service agency. If you are looking for an all-rounder, you can rely on the fact that this agency has experience in various areas, which is why it is particularly suitable for small and inexperienced companies that need a lot of help and support.

Thrive customers include:

  • Nationwide Construction
  • Ready seal
  • Bonds Ellis Eppich Shaffer Jones
  • Max Mechanical
  • Quick roofing

4. Reputation Rhino - The best agency for private individuals

Reputation Rhino specializes in online reputation management. You work with small and medium-sized companies as well as with private individuals. The agency also offers various brand management and internet marketing services for companies and sole traders.

All services - SEO, PPC, social media, web development - are geared towards reputation management.

Reputation Rhino offers its customers a money-back guarantee, which is unusual in this industry.

They offer various services in the area of ​​reputation management and the restoration of a damaged reputation. Rather unusual and therefore worth mentioning is the fact that they are able to have negative reviews and personal information removed from directories such as Glassdoor, Ripoff Report, Google Images and other websites.

The agency is small, but affordable. The starting price is around 1,000 euros.

Reputation Rhino customers include:

  • Universities
  • Reputation management company
  • Law firms
  • Local businesses
  • retail trade
  • Tech company

5. Reputation Defense Network - The reputation management specialist

The Reputation Defense Network agency specializes in one area: content removal. They focus on deleting negative or malicious content to protect their customers' reputations and can identify anonymous hackers, detractors, and attackers. They also offer proactive reputation management services, but the focus is clearly on removing malicious content.

Here's how the Reputation Defense Network describes its own services:

“Reputation Defense Network is one of the fastest growing online content removal companies in the US. We are the only company that offers a guarantee for our work. We are not an SEO or advertising agency pretending to be a reputation management agency. Our focus is your reputation, nothing else. "

With your content removal audit, which consists of 27 steps, negative content can be permanently removed. The focus is on removing harmful content, only then does suppression follow as a second measure. The in-house cyber investigation service makes this agency's value proposition something very special.

If you are looking for a reputation management company with a wealth of resources and legal expertise, Reputation Defense Network is the right choice. Their services are perfect for reputation management of high risk companies such as extortion, fraud, defamation and so on.

The agency offers performance guarantees on all services: "You only pay when we have given you a satisfactory result."

No upfront investment is necessary, despite the 100% (permanent) removal of content with an average processing time of 72 hours. For companies operating in a competitive industry and handling sensitive information, this agency is a great choice. The majority of her clients are growing medium-sized companies with annual sales of $ 10 million to $ 1 billion.

Their customers include companies from the following industries:

  • Business services
  • Healthcare and medicine
  • education

4 characteristics that make a great reputation management agency

When looking for an agency, you have to make sure that certain requirements are met, after all, you don't want the agency you have chosen to damage your reputation. Here are four characteristics and characteristics to look out for when choosing your reputation management agency for your company.

1. The Agency offers proactive and reactive services

Reputation management has evolved since the early 1990s. At that time, the agencies focused almost exclusively on suppressing negative reviews. This is still possible today, but it is much easier and more useful to control the conversation from the start.

Proactive methods of improving a company's reputation include soliciting feedback and online reviews, creating, claiming and optimizing company profiles, and responding to customer feedback. Deleting harmful, false, or misleading content, sending injunctions and working with law enforcement agencies are reactive strategies.

You need both, but neither strategy on its own can give you a complete picture of an online reputation management campaign.

2. The agency focuses on building business relationships

A traditional campaign is primarily about silencing critics, enemies and opponents. Modern agencies still have these skills, but they focus primarily on building professional and long-lasting business relationships. A good agency offers the following services:

  • Help with customer care
  • Ask customers for reviews
  • Collect customer ratings on the right platforms
  • Increase public relations and visibility
  • Respond to unauthorized and malicious attacks
  • If you made a mistake, they allow you to start over

You need an agency that understands both approaches to reputation management.

3. The Agency understands that reputation management is a long-term strategy

I don't mean to say that the agency is trying to force you into an unnecessarily long contract. Many customers believe that reviews older than three months have become irrelevant. A good agency understands that customers want to see consistent performance on a regular basis.

Reputation and reviews have an expiration date.

Your agency should offer you optimal ongoing service and also provide you with employees, processes and tools so that you can manage your reputation yourself in the long term. The agency should have a team that takes care of contacting customers, public relations and press work.

4. The agency is a local search expert

The agency you choose must be able to set up a local search campaign.

Local campaigns are beneficial because they are 50% more quickly grow as mobile search. Google considers customer ratings as a ranking factor to determine the ranking of your website.

Your reputation management agency must therefore have the necessary specialist and insider knowledge to be able to run a local campaign. She should know how to expand a company's reach in local search and social media. The more the agency is familiar with the local conditions and requirements of your customers, the better your reputation management campaign will perform.

What to expect from a reputation management agency

Here is a list of things to expect from your agency:

  1. You will receive a strategic plan in advance: Your agency will provide you with a plan that has been worked out down to the smallest detail, which contains all Marco and micro levels of your campaign. You have to know what you are getting into, so the costs of the campaign, the goal setting, the timeframe of all actions as well as the planned reports for evaluating the results should be included in the pan.
  2. Openness and absolute transparency: The agency must always be available to answer any questions or concerns you may have. This point is neither optional nor negotiable. You didn't hire the agency to build a website or write copy. It should take care of the reputation of your company, so the effects on your company can be felt directly, so you always have to know exactly what is going on.
  3. Consistent communication: Your agency has to exchange ideas with you, give feedback and share results. You need to ensure that the appropriate executives and decision-makers participate in all important conversations.

You have to be sure that the agency can provide the above points before you sign a contract. If the agency is hiding behind software or has secrets, you should quickly find the way out.


Reputation management is easier to regulate when you have the right support. Many companies have no idea about reputation management. While they know how to get a customer review, they don't care about the more advanced aspects of that strategy to maintain their company's reputation.

If this sounds familiar to you, you'd better get help.

Entrepreneurs who care about the reputation of their company make big leaps in sales. Even simple tasks - using and managing all company profiles on the Internet, answering customer inquiries, asking for customer ratings - make a big difference and lead to increased sales.

Use this article to find the perfect reputation management agency for your company. You have to set your goals, expectations and needs in advance, because this makes it easier for you to find a suitable agency.