Who is in charge of product marketing on Facebook
Breakfast Club with Facebook 2021 - "Facebook and the iOS14 update - solution approaches and recommendations for action"
Many consumers use smart devices from Apple.
With the iOS 14 updates, Apple's AppTrackingTransparency framework for iOS 14 will soon take effect, according to which all apps available in the App Store must show iOS 14 users a request for consent.
Of course, this has an impact on digital marketing. This change comes at a time when Facebook and its services are becoming increasingly relevant for customer acquisition and retention.
We have therefore planned a series of virtual business breakfasts with Facebook and are starting with the
"Breakfast Club with Facebook"
on the subject of "Facebook and the iOS14 update - solution approaches and recommendations for action"
January 29, 2020, 8:30 a.m. - 9:15 a.m.
Nadine Neubauer and Stefan Edl
Nadine Neubauer heads product marketing at Facebook in Berlin and from there is responsible for the DACH and Benelux regions as well as Central and Eastern Europe. In this role, she supports companies and agencies in successfully using Messenger and WhatsApp for their marketing activities. The proven product marketing expert previously worked for Facebook as a client partner for FMCG and retail for five years.
Stefan Edl has been with Facebook in Hamburg since February 2010. As Head of Fashion Retail DACH, he and his team look after companies from Germany, Austria and Switzerland. In this role, he supports companies from the eCommerce and retail sectors in the optimal implementation of their marketing activities on Facebook Family of Apps. Before he came to Facebook, he headed the Hamburg sales office of Unister Media GmbH. Before that he was Deputy Head of Marketing & Sales, Cars and Sports at Axel Springer Verlag. Further stations were Lycos and Interactive Media, where he began his career.
To participate, please register with Rebekka Goldstein in the bevh. events (at) bevh.org
After successful registration you will then receive the access data.
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