What is the best keyword in SEO

Why are keywords so important for a website?

You probably know that keywords are an important part of search engine optimization (SEO), because without keywords your website will not appear in search results and you will not attract any visitors.

However, a keyword strategy isn't just about figuring out what people are looking for. It's all about finding the right keywords for your business and understanding how they affect your ranking.

As an SEO beginner, you are probably overwhelmed by everything because everything is so new, but that's why I wrote this handy guide to keywords.

What is a keyword?

Keywords are search terms that are entered by users in search engines. The term “keyword” can be misleading because a keyword can consist of multiple words. For example, if I was looking for a Chinese restaurant I could type in the following searches:

  • Chinese restaurants near me
  • Best Chinese restaurant in Berlin
  • recommendations chinese restaurants

Each of these searches is a keyword. If you run a Chinese restaurant, you would have to find out what terms potential customers enter into the search engine in order to find your restaurant and you need a keyword strategy for that.

Are there any good and free keyword programs?

I've spoken of Ubersuggest many times, but there are many more keyword programs out there. Here are some of the best tools:

Google Ads: A good, free alternative

The Google Keyword Planner provides you with the search volume and competition data for each keyword. The tool is free, but you need a Google Ads account to access the function. Here is the result for the keyword “SEO Advice”:

Google Ads provides a lot of other information, including search volume, competition data, and cost per click. In addition to the keyword planner, Google offers other great programs such as Google Trends, Google Search Console and Google Analytics, which can also be used to develop an SEO strategy.


My own SEO tool, Ubersuggest, has a free version that also gives you access to a lot of keyword data. I will go into more detail below on how my program works.

Moz and SEMrush: Even more details and a “Freemium” version

There are numerous other programs such as: B. Moz, SEMrush and Ahrefs, which are slightly more expensive than Ubersuggest, but Moz offers a limited free version.

Moz and SEMRush each have free trials so you can try the program. Here is a screenshot from the Moz Keyword Explorer:

Moz creates a list of keyword suggestions that includes popular content and its current rankings. You get access to the monthly search volume, the “level of difficulty” on a scale from 0-100, information on the organic click rate and a “priority value”, also on a scale from 0-100.

The priority value is a combination of all key figures with which you can get a better overview. The higher this value, the more promising the keyword is.

How To Use Keywords For A Websitefinds

There are certain things to keep in mind when choosing keywords. Here are a few tips for optimizing your website's keyword profile.

Step # 1: Review the content of your website

Before doing any keyword research, you should check the content of your website and see if the most important pages contain relevant keywords. I'll show you later how to add additional keywords to your content, but first let's take a look at the most important pages. This includes your home page, the about us page and the contact page.

If you have a large and extensive website, you should perhaps create a table so that you don't lose track. For your blog, for example, you could create a worksheet for each article and later record all keywords and optimizations in this table.

Use a keyword tool to find new topics and ideas for further blog posts. If you already have a blog, you can use this strategy to revise and optimize the keywords of your articles.

Step no. 2: Choose a keyword research tool

Now all you need is a good keyword program to do keyword research and gather important data.

In the following, I'll explain how keyword research works and I'll introduce other keyword programs later, but I'll use my own Ubersuggest tool for the following example.

Step # 3: Do keyword research

You can first brainstorm to collect a few relevant keywords for your product or service. For example, if you want to optimize a blog post, you would first list appropriate terms related to the main topic of the article. These terms can then be entered into a keyword program in order to find further keywords from your country, in your language or from a specific region.

Now I just enter the keyword “SEO advice” and get the following results:

Step # 4: Check the keyword data

Now you need to take a closer look at the keyword data. The “Search Volume” is the estimated monthly search queries that are made with that keyword.

“SEO Difficulty” and “Paid Difficulty” is the level of difficulty on a scale from 0 to 100. The lower the value, the easier it is for your website to be placed in the search results for this keyword. As the value increases, so does the challenge.

The cost per click (CPC) tells you how much each click on Google would cost if you wanted to run an advertising campaign. High CPC keywords tend to be “more valuable” because they generate more sales.

Ubersuggest also shows you which positions in the search results websites are currently placed. You always see the current top 10 for a specific keyword and also get access to the number of backlinks and the domain score of each website.

Here is an example. As you can see in the screenshot below, you get information about the search volume, the number of clicks on organic search results, the number of clicks on paid search results and the age of the users.

You will also get a list of related keywords.

In the following area you can see which content achieves the best keyword rankings and is shared most often on social media. You can get inspiration and find new topics for your blog.

Step # 5: Choose suitable keywords

Of course, if you have a good overview, you still have to determine which keywords are suitable for your website. If possible, these keywords should meet the following criteria:

  • High search volume
  • Low level of difficulty (SEO and Paid)
  • Little competition (your competitors' websites should have as few backlinks and a low domain score as possible)

Always put yourself in the shoes of your customers when doing keyword research. If a term doesn't make sense (for example, if it's misspelled, sounds weird, or is irrelevant), you shouldn't use it, even if the dates are promising.

Since you only want to refer interested users to your product, you have to be careful here, because if you use the wrong keywords, your bounce rate increases because the users visit your website, but leave it again immediately. A high bounce rate is bad for business and can even hurt your SEO.

How to determine the performance and success of keywords

Of course, once you've added new keywords to your website, you have to somehow determine whether it was worth it. But how?

You need to track the performance of your keywords to see if they need to change. This can also be done with an SEO tool.

You can use Ubersuggest to do a full website scan and see how your pages are doing in search results.

Here are the best pages from my NeilPatel.com website:

And here are some of my best keywords right now:


There are a few things to consider when choosing your keywords. Not only do you have to find the right keywords, you also have to find out if they have potential. The secret to a successful keyword strategy is good preparation.

On the one hand, you need the right keyword programs and have to master them, but you should also have a strategic plan for your target group and put yourself in their shoes.

I hope that the tips from this article will help you do your first keyword research and help you get better rankings in search results. Good luck!

Did I forgot something? Do you have any further tips for a successful keyword research?