Which big companies have bad logos?
Stop making bad logos
There are articles for articles on websites that talk about how to make a great logo. However, if you're a logo machine and have been around for a long time, chances are you've developed some pretty bad habits. How do I know? Because I suffered from some of the same habits that I want to talk about now. A true master of logo creation will refine their work with each project, forcing themselves to get better with each design. It all comes down to a few important things to avoid when creating a logo. While you can try selling generic logos in places like GraphicRiver, you will do your best job if you fully understand your customers and their business. Now let's dive into the ways you can stop making bad logos.
Extreme details and complexity
While some of the best designers and illustrators often want to flex their illustrative muscles and express the insane level of detail they can produce, it often results in terrible logos. Don't forget to know that your logo will appear in many places in many sizes. No one can see ink and ink puncturing from thousands of meters away. Don't worry, even some of the simplest logos in existence today went through a difficult losing streak. Now, if you have created or even created complex logos in the past, don't run into hacking elements until you get out of the true soul of the logo.
Check out these examples of the old and new Nike and Apple logos. Two logos were revered as being extremely simple and once went through a complex phase.
If I were Isaac Newton, I would have Sue.
Never use anyone else's material
It doesn't matter how Another person's work should never end in one of your logos. First of all, it should be proud that all of the work was created from the ground up by you. Design can be an incredibly noble profession, and our ability to find something that defines a company in terms of an image is incredibly powerful. Would you like this image to be from iStock.com ??
Add to this the fact that a customer who would pay you would feel cheated and be absolutely mad if they found that their logo contained elements that they would have found on the internet.
Even if you're running the Da Vinci Art Museum, don't put the Mona Lisa in your logo. If the logo is for a company or theme derived from another person, place, or object, try to find something that represents that person, workplace, or object and don't make a verbatim copy from that. You will have a happier customer and will be able to share the pride you created yourself.
Please don't do it in Photoshop
I've said that a thousand times before, but it repeats itself. Don't make a logo in Adobe Photoshop. Period. When I started studying graphics, I turned to my teacher, Mr. Adie, and proudly declared that I am a master at Photoshop. Do you know what he said to me? "Teenage girls use Photoshop to cover up acne. If you're going to impress me, you've got to be an illustrator." Well, I'm not saying that a teenager can't make a great logo. What I am saying though, if you are a real designer, your logo will be created in a vector graphics program like Adobe Illustrator.
Photoshop is simply a photo editing tool. That is what it was originally intended for. There are no works of art that can be printed on business cards, T-shirts or other objects. So the bottom line? Keep your Evelyn and Bas filter and bubble textures off my logo.
Sincerely your customer.
Don't just put something next to text
You may stay on your feet on this, but hear me out. I know there are probably 1 million logos that just stand next to text. But there's more than that. If you have an icon that represents the company, do you even need the company name? If I showed you a blue app for sale, could you tell me it's Facebook? Some of the most timeless logos in the world have no image at all. FedEx, The GAP, Microsoft (until recently LINK), Google and the list goes on.
The real thing I'm trying to bring here is not to paint yourself in basic patterns. Exercise your muscles every time you create a logo. Do something different than you did last time and the time before. You will find that it will make you a much better logo maker and a more versatile designer.
End the overly complex metaphors
Dear customer, your logo is enclosed with this email. It's a Ford Model T with the license plate BTSYRSS. That's because the auto industry is American and Betsy Ross was asked by George Washington to sew the first American flag!
Pretty good logo for Joe's American burger, right? While some sub-philosophy designers may want their clients to consider them creative intellectuals, creating an overly complex metaphor is never a good idea.
I couldn't think of this when I tried.
A logo has to tell a story, symbolize a company or an idea. I don't care that you've studied Stanley Kubrick's work in the past 12 months. If you have to explain the logo every time you show it to someone, then you are doing it wrong.
Logos are tag clouds, no storybooks, no mission statements and no decorations. But great logos can be all of these things at the same time. Simplicity, clarity, and meaning define a great logo. Take the extra effort to refine your idea and like fine jam, remove the impurities, cut off the fat and get your idea down to the most meaningful thing you can think of. (Sounds cute! - Ed.)
Don't throw that guy to the wind
If your logo isn't that bold, meaningful, memorable, and recognized as an icon, then it's time to enter your logo. Even then, you might just want to stay. Too often the text is as sloppy as a barrage of keystrokes with kerning set to default. Letters, fonts and all properties are also part of your logo.
The Cleveland Browns logo is an orange helmet. I wish I was kidding.
It's a step beyond simply saying no to Comic Sans. You spend hours (or days or weeks if you have to) choosing the right font. They know how typography works and understand the flow of words and the relationship between text size and space. And if you get into the cliché realm of simply putting a bold word next to a bolder one, switching colors, or changing colors, you might have lazy typography on your hands.
If your company is really just a word, think of more interesting treatments. What size, shape, pat can follow you? What is the relationship between the words you want to emphasize, to emphasize them, or to jam next to each other? Dude can make or break your logo.
Stop being so damn unoriginal
This may seem perfectly obvious, but originality is crucial. People create logos either without checking what others did first or simply developing the first cliché they can think of. Remember that a logo is meant to represent a company. If your logo will stand the test of time, it has to be original. That means you won't have to create a new brand in the next two years because you've done something that looks "So in 2008A logo is more than something that can be placed on a website or business card. A logo is a brand, a sign of pride, a family crest. Logos should be something a company says is us and nobody else.
Look at the BMW logo. You can't confuse it with any other auto company, can you? Until you look at the RAPP MOTOR logo. BMW's designers were charged with legitimizing a new brand, and while their iterations and current look ran side-by-side in a sea of chrome swirl logos in the auto industry, their original design was little more than an imitation.
And there you have it. Here are some simple ideas, but mistakes we make too often when designing a logo. Now go out there and create great things. Or do you know ... better stuff.
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