How did Snapchat get traction
The Moment of traction can also be referred to as the "best time". to share on Google+ or other social sites. "The best time for you may not be the best time for other content generators. (Credit for this master tip goes to Christopher Penn, who wrote his observations on search signals on Google+ and on his blog Awaken your superhero. )
If you look at Google+ shares, you will notice a unique URL which is important as Google has started to enforce Google+ and profile integration between all Google products. Search for users.
Here is an example of a typical Google+ URL:
The salient part of this URL outside of the normal variables is the 13-digit number inside the URL, which appears to be a UNIX timestamp. It's a UNIX timestamp with three extra digits: these extra digits are synchronized Microtimes .
These timestamps are unique and change every time the URL is clicked. This is huge news for analytics tracking. If you're a Google+ user, you may have seen their Ripples analytics tool, which seems to visualize this flow of data - you can track the speed of the link yourself and watch it become popular (or not) in real time.
Once you've collected your metric data in spreadsheets, you can see how accurate that data is Traction arcs generate (a kind of visual representation of how good your content is). Gain traction) you can graphically display in your tables for your own content. Again, these arcs don't tell you the best time to share in general, but rather the best time for you to share, which is far more useful. If you take a closer look, you can also discover what type of content will work best for your audience, as well as other useful data.
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