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Introductory sentence application: 25 clever formulations

Don't be afraid of the introductory sentence in your application! Anything is better than the phrase: "I am applying as ..." A terrible first sentence and typical empty phrase. But this is your chance! With originality and quality, you can show in the introduction to the letter that you are something special. As individual and outstanding as your entry. Formulating a convincing introductory sentence takes effort, costs time, yes. But both are well invested. Because the cover letter is on top of every application, it has a decisive impact on the first impression. If you arouse interest in the first sentence and cast a spell over the recipient, you will open the doors to the interview. The following tips, tricks, formulations and examples will show you how to write better introductory sentences that convince ...

➠ Content: This is what awaits you

➠ Content: This is what awaits you

Why is it so important to start with the application?

Every beginning is difficult. This applies even more to the application and the cover letter. The opening sentence often has an intimidating signal attached to it: It can make a lot of decisions, ignite correctly, arouse curiosity, inspire - or turn it off completely. Why is the introduction and first sentence so important?

It has a major impact on the first impressionthat a recruiter has from the cover letter. Personnel decision-makers read umpteen applications a day. A trained look is enough to recognize whether it is a (loveless) mass-produced product or an individually written and formulated cover letter. In other words, an authentic “declaration of love” to the job and the company. After all, that is exactly what the application letter is about: the motivation for the job and the personality of the applicant behind it.

The first sentence and its tasks

An introductory sentence, which is as original as it is individual, fulfills several tasks:

  • The introductory sentence is the application's calling card.
  • The introductory sentence arouses the interest of the HR manager.
  • The introductory sentence encourages further reading.
  • The opening sentence makes you curious about the rest of the application.
  • The opening sentence reflects the high level of motivation.
  • The opening sentence convinces with important qualifications.
  • The introductory sentence maximizes your application chances.

The introduction consists in the cover letter Strictly speaking, not from a single sentence, but from the first paragraph. Rule of thumb: The introduction and first paragraph should not contain more than three sentences (or 5 lines).

4 basic rules for introductory sentences

So that you get everything right with your introductory sentence, we have summarized the most important basic rules for getting started with the application briefly and clearly:

  1. Stay away from empty phrases!
    Stay away from all empty phrases and phrases! Formulations such as "I am applying as ..." - "with great pleasure ..." - "I am very interested in ..." are all used up and taboo. When it starts like this, the HR manager only expects a canned application and an at best mediocre applicant. Convincing is different.
  2. Formulate individually!
    Formulate a single introductory sentence and use it for all future cover letters? A knockout criterion! The entry into the cover letter must be individually formulated and adapted for each company and each position. The cover letter should always be unique - an original from the first sentence.
  3. Start boldly!
    With the introductory sentence in particular, you can have a massive impact on expectations. Start bold, confident, and surprising. That goes over better than the boring monotony that so many candidates deliver. Our surveys among HR professionals showed that 87 percent of decision-makers liked more self-confidence in their application.
  4. Get to the point!
    The opening sentence is important, but it doesn't make up the entire cover letter. Do not artificially prolong the introduction, but summarize your motivation or suitability for the position with short, concise statements. The trick is to generate maximum attention and as many positive emotions as possible within the first lines.

Video tip: change your perspective in the first sentence!

How do I write a smart introduction to my application?

In order to attract attention and stand out from the crowd of applicants, you should arouse great emotions in the first sentence: Surprise, curiosity, impertinence - you will almost always score with this. This works best with short, crisp main sentences:

Main clauses stand for main things. A trick that many journalists also use as an introduction. To cast a spell over readers, the article starts with a staccato of three to four pithy sentences. The text immediately picks up speed. Captivates the reader. And the author seems self-confident and purposeful. Every sentence has a core message. Like in this paragraph.

Do you notice what happens in the example? It catches. You read on, get curious. A clever introductory sentence works just as well: Use strong verbs or positive adjectives to arouse emotions. Take another look at the introduction to this article, for example. It is also - not by chance - structured in the same way. Internalize this stylistic device and vary it for your own application. Even a small shock effect is allowed if the further application letter remains serious and well-founded. You don't have to put the whole application in the first sentence. But it should sit and convince. So that the rest can be read too.

Introductory Sentences Examples: 6 strategies

There is no general sample set for the introduction in the cover letter. But there are different occasions and strategies that you can use to formulate convincing introductory sentences.

1. Suggest familiarity

A (courageous) start is to suggest something like familiarity and address the HR manager on a personal level. Of course, as in the following example, you have not known the HR manager personally for years. Nevertheless, this introductory sentence does so - and in a charming way. Garnished with subtle praise to the company and its products. That makes you curious and personable.

Dear Mrs ____,

basically we've known each other for a long time: I've been a loyal customer of your company for ____ years. I am particularly impressed by your product ____ ...

2. Referring to the meeting or conversation

If, for example, you had a telephone conversation with the personnel decision maker before, you should use this for the introductory sentence and refer to it. You can also mention other points of contact, such as a first meeting at a job and career fair. This underlines an initial commonality. Example:

Dear Mrs ____,

I was really happy to get to know you personally at the ____ trade fair last week. The appearance of your company and the conversations with your employee, Mr. Max Muster, made a lasting impression on me and reinforced my desire to complete my ____ training with you. Therefore I am applying for ...

3. Relate to job advertisement

You can also create an original reference to the advertised position in the first sentence. For example like this:

Dear sir ____,

I've been dealing with ____ for some time. When I read your job advertisement from ____, it was like a revelation: “This is my dream job!” I thought immediately. The challenges as well as the perspectives that this position offer electrified me ...

4. Insolence wins

Another recipe for success is: A good pinch of self-confidence, seasoned with a little humor, is always convincing. After all, you don't ask for professional handouts, but offer competence, commitment and motivation. Accordingly, self-confident applicants could start like this:

Dear Mrs ____,

Are you looking for a decisive and experienced development engineer for ____, for whom social competence, organizational talent and assertiveness are not just empty words, but lived practice? Then read on: ...

Variant 2: Change to the meta level

One of the most original and widely praised applications on the web is starting more than unusually. To this day it is not entirely clear whether this application and this introductory sentence really existed. But the reactions to it - especially from HR staff, have been consistently positive. Almost everyone said to us: "I would invite this candidate and want to get to know him!"

Dear Sirs and Madames,

If I were you, I would be really annoyed if I had to read countless applications every day, all of which start with "I am applying here ...". Anyway, I wonder who can still afford a serious application, given the current situation on the training market, because 50 applications and 50 rejections are not really the yellow of the egg. My mom always says: “Child, go do it and teach me some money!” But you probably know how mommies are like, you must have one too. Well, you have to understand her, after all, Mom only wants the best for me. ...

5. Score with storytelling

If you like it a little bolder, you can start by storytelling or by means of a story that is as original as it is surprising. Such an introductory sentence definitely arouses curiosity and encourages further reading:

Dear sir ____,

It's exactly 20 minutes by bike from my front door to the company headquarters. That means: While the other employees are still stuck in traffic, I could be the first colleague in the office in the morning ...

Variation 2: The wrong track

The alternative strategy of the so-called “wrong track” is also suitable for this. The wrong track initially provokes a feeling of disturbance in the reader, which of course you immediately resolve positively. What remains are strong emotions that make the application curious and interesting. You can use it to formulate a clever introductory sentence like this, for example:

Dear sir ____,

When I read your job advertisement, it didn't speak to me - I was enthusiastic!

6. Convince through arguments

The more unconventional you formulate the first sentence, the braver you are and the more you trust yourself, the more convincing you will be with your personality. It's just the beginning. After that, there are still enough technical arguments and a convincing résumé. But you can also start straight away with your best arguments: factual, without a lot of frills, straight to the point. For example like this:

Dear Mrs ____,

I would like to start with three reasons why you will benefit from me as a new employee: 1.… 2.… 3.…

In that case, of course, the three arguments must be really convincing. Above all, however, it is the subtle fourth point that speaks for you: You put the benefit of the future employer in the foreground when you initiate your application - not your own benefit. A real service idea!

Application templates: 120+ free samples
Use our professional designs and free application templates to apply. More than 120 professional templates for cover letters, covers and résumés as WORD files. Including sample texts for various professions and jobs. Ensure the perfect first impression of your application.

To download the templates

More formulations: Special introductory sentences

Introductory sentences for an apprenticeship position

  • “I've always been enthusiastic about ____, now I would like to take up this profession and complete the apprenticeship in your company. Why with you? You enjoy an excellent reputation in the industry, the company is internationally well positioned, innovative - and of course I want to learn from the best ... "
  • “You are one of the most successful companies in Germany and continuously train employees. I want that too - and soon be part of your team! That is why I apply to you for the advertised apprenticeship position as ____. "
  • “With internships and part-time jobs during the holidays as well as good grades, I worked hard to complete an apprenticeship as ____. Now the time has come, and I would like to do this in your company, which is not only a leader in this area, but is also known for its exemplary corporate culture. "
  • “I am extremely interested in the IT industry. After all, I belong to the generation of digital natives and I grew up with the Internet and my first programming experiences. Now I would like to gain a foothold here professionally. The training as an IT specialist in your company offers me the perfect foundation for my profession. That's why I'm applying ... "
  • “With the ____ training, a long-cherished wish would come true for me. Through internships and voluntary work, I was able to gain my first experience in this area. Now it is to become a profession. And your company offers the best conditions for this with the advertised apprenticeship position ... "
  • “The past few weeks during my internship in your company have shown me that the job as ____ is my dream job. Therefore, I am now applying to you for an apprenticeship for ____. "

Introductory sentences for an internship

  • “I am currently doing an internship in your company in the field of ____. My supervisor is Mr. ____, who got to know me as reliable and committed and recommended that I now apply for a permanent position as ____. I am doing that because I have got to know and appreciate your company and see my professional future here ... "
  • “The past few weeks of my internship in the ____ department have confirmed that ____ is my dream job. Since I will finish my studies as ____ in the coming semester, I would like to apply to you for a position as ____ ... "
  • “My internship in the ____ department will end in four weeks. Unfortunately. Because I would like to continue to be involved in your company, whose culture and colleagues have grown dear to my heart. I have heard that you are currently looking for junior staff in the ____ field. That would be exactly my dream job, and I actually have the necessary qualifications. Even a little more ... "

Introductory sentences for an unsolicited application

  • “Your company has stood for high quality and customer orientation for years. I make these demands on my work as well. A wonderful common ground! On this basis, I would like to apply to you today and bring my experience in the field of ____ to you profitably ... "
  • “I would love to strengthen your excellent team and make it a little better. To this end, I am offering you a new colleague who is as reliable as it is cooperative, resilient and open-minded: me. I do not shy away from stressful, long working days, I manage projects with great perseverance and meticulousness ... "

Smart entry with advantages

Another variant is to respond directly to the company's monetary interests and ultimately to document entrepreneurial thinking and a certain sales orientation, which is particularly suitable for salespeople and key account managers:

  • “It was clear from the media that you are expanding in China in the near future and want to generate increasing sales there. With my fluent knowledge of Chinese and the market, I would like to support you and contribute to the future success of your company ... "

Looking for new challenges

You can even use a job change as an opportunity and address this immediately when you start. Come straight to the point - the explanation only follows in the second paragraph. So the cover letter immediately gets more dramaturgy:

  • “After eight years of experience in the ____ field, I would like to shift my professional focus and develop myself through new challenges. Your company has not only sparked my interest - I am convinced that I will be able to bring my qualifications and know-how to bear in the field of ____ in a productive and profitable way ... "

Introductory sentences after a phone call

  • "Thank you for the informative phone call on DD.MM.YYYY. Our pleasant conversation once again confirmed that I work for your company and that I would like to bring all of my skills and passion to you. Therefore you are receiving my application documents here ... "
  • "Thank you very much for taking the time for me and our phone call on DD.MM.YYYY. As discussed, I am sending you my application documents. "
  • “Our open and friendly phone call made a lasting impression on me and strengthened my interest in working for your company.I hope I was able to arouse your interest in me too. I would now like to reinforce this by sending you my application documents ... "

Introductory sentences to a job advertisement

  • “Your job advertisement from DD.MM.YYYY spoke to me immediately. After gaining experience in the field of ____, this position would now be the next right step. I am convinced that my skills and practical know-how in the field of ____ will be of great use to you. Because…"
  • "Your job advertisement in ____ shows that you have high demands on customer orientation and the quality of your products. That is exactly what I expect from my work. In addition, I have exactly the experience that you are currently looking for ...
  • “Are you looking for a ____ in the ____ area as soon as possible who can work independently and reliably even under heavy loads? I can do that! And I would like to contribute to your team. I also bring with me ... "

Download: All formulations & examples

Are you looking for more examples and formulations for the first sentence in your application? Then download all of the introductory sentences here in a free PDF - with many tried and tested examples for the perfect introductory sentence. But please never write off 1: 1, but adjust again individually. The introductory sentence must match the rest of the cover letter.

Download the examples

Taboos in the introductory sentence in the application

You should delete everything in the opening sentence that is self-evident and redundant. This includes, for example, statements about ...

  • that you are applying with this (what else?).
  • that you are interested in the job (would you apply otherwise?).
  • where you read the job advertisement (is in the subject).
  • when you read the job advertisement (also subject line).
  • which position it is (again subject).

By doing without the superfluous, you are not violating any conventions or forms at all. On the contrary: you prove that you have thought about it and are able to distinguish between the important and the unimportant and to get to the heart of the essentials.

No subjunctive at the beginning!

The subjunctive is the biggest application killer - in the introductory sentence as well as in the final sentence of the application: “Ich would I look forward to joining your team soon should... “- Such a formulation weakens every statement, makes the applicant appear insecure and less self-confident and competent. Absolutely taboo. Always.

And if you are currently looking for a dream job, visit our job exchange with lots of application tips and templates. We wish you every success with your application!

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Further sources and guides
Application tips
➠ Application templates
➠ 11 application forms
➠ ABC of application tips
➠ Application folder
➠ Application photo
➠ cover sheet
➠ Brief profile

Resume tips
➠ CV in tabular form
➠ Resume templates
➠ Internships on the CV
➠ hobbies on the resume
➠ unemployment on the résumé
➠ gaps in the résumé

Tips for covering letters
➠ Cover letter
➠ Introductory sentence in the cover letter
➠ Final sentence in the cover letter
➠ Interests in the cover letter
➠ Strengths in the cover letter
➠ Attachment directory

Tips on the job reference
➠ Assess job reference
➠ Secret codes in the certificate
➠ Interim report
➠ Job description
➠ References & samples

Special applications
➠ Unsolicited application
➠ Internal application
➠ Discreet application
➠ Email application
➠ Online application
➠ Application as a temporary worker
➠ Application for mini jobs
➠ Application after termination