How much water is in a Pepsi
Drinking water : Pepsi takes over soda machine manufacturer Sodastream
Berlin - Carrying soda crates was yesterday: If you don't want to become a water carrier on hot days and want to make it easy for yourself, you can simply make your own sparkling water - with drinking water from the tap. The Israeli fizzy drinks manufacturer Sodastream has now conquered millions of households, more than eight million worldwide, according to the company.
The Sodastream system is simple: the tap water is filled into a special glass carafe or into a plastic bottle, this is then inserted into the soda maker, the soda button of which is pressed once or twice - the water starts to sparkle. This is made possible by a cylinder that is filled with carbon dioxide and can be replaced when it is empty. The company launched the first soda maker in Germany in 1994. In addition to its home market of Israel, the company, which is listed on the US technology exchange Nasdaq, sells its products in 45 other countries.
Every year, fans of tap water with Sodastream bubble up 1.5 billion liters of water at home around the world, explains the company. Sodastream last generated 543 million dollars (475 million euros) and sees itself as the world's largest supplier and retailer of soda systems for home use.
Mineral water is the Germans' favorite drink
A sparkling business, also in Germany, where mineral water with a per capita consumption of 144.3 liters in 2017 is the favorite drink. Sodastream has sold 556,000 devices in this country. The figures are from 2014; more recent figures on business in Germany are not available. However, sales have been growing in double digits for 25 quarters, explained Ferdinand Barckhahn, the Sodastream managing director responsible for Germany, Austria and Switzerland. In about six percent of all households in Germany there are now sodas from Sodastream, he said recently in a conversation with the "Frankfurter Rundschau". “Last year in Germany, consumers bubbled up 500 million liters of water with our devices, but only consumed 300 million liters of Gerolsteiner.” Gerolsteiner is Germany's number one mineral water brand with a market share of well over ten percent.
The US beverage and food company PespiCo now also wants to benefit from the bubbly Sodastream sales. At the same time, they want to become less dependent on the lemonade and snacks business and focus on growth. Because in the USA, too, bubbling water is increasingly becoming a bestseller. As the two companies announced on Monday, the Coca-Cola competitor wants to take over the soda device manufacturer for 3.2 billion dollars (around 2.8 billion euros). Pepsi is offering $ 144 per share. This is a 32 percent surcharge on the average price of the past 30 days, the company says. The top management of both companies have already approved the takeover.
With Sodastream, another product comes under the umbrella of PespiCo, which last year with brands such as Pepsi-Cola, Gatorade, Tropicana, Frito-Lay and Quaker achieved sales of around 63 billion dollars (55 billion euros) in more than 200 countries. But why is the US beverage giant getting into the water business right now?
Competitor Coca Cola discovered the market earlier
Competitor Coca Cola discovered the market earlier and now has the Vio and Appolinaris brands in its portfolio. As PepsiCo reports, Sodastream water is an environmentally friendly alternative to drinks in bottles and cans. In addition, the drinking water supply fits in with the sustainability strategy that the company has given itself. By the year 2025, at least two thirds of the drinks sold should be low in calories.
PepsiCo does not reveal details of when the purchase should be sealed, what effects the takeover will have on the employees of Sodastream and the range of the soda machine manufacturer - nor whether there will be sparkling water with Pepsi taste in the future. Because Sodastream also offers syrup with which the water can be pepped up in taste.
The competition is holding back with comments on the takeover. US rival Coca-Cola announced that the group “does not comment on the activities of competitors”. The Association of German Mineral Wells merely points out that mineral water sales in Germany have been growing for years. Only in the past year had it been down slightly. An exception, which was due to the mixed summer. In the summer of 2018, consumption is likely to have risen sharply again. Kerstin Ruchay
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