What is web design and SEO
The profession of web designer is unprotected, so anyone can call themselves a web designer. It is particularly difficult for laypeople to recognize which provider has mastered their craft and who is just a gossip. Nowadays a company website has to fulfill several important points: It has to be understandable and easily accessible for search engines, it has to captivate visitors and most importantly: The company website has to turn visitors into customers.
The purpose of these instructions is to ensure that at least the SEO basics fulfilled so that your future SEO agency doesn't have to give itself up and you don't have to pay twice for a new website. Bad web design has unfortunately already killed one or the other customer ...
Better web design makes everyone more successful
As an entrepreneur, you will save a lot of money with these rules, because you don't have to have the page redesigned because your non-SEO-savvy web designer screwed everything up. Also, your SEO agency will get through good conditions for quick results can deliver.
Why should you know these rules?
- Bauernfänger web designers are exposed immediately
- Larger selection of good SEO service providers
- Be found faster with a decent foundation
But a disclaimer is appropriate at this point: This guide will blow your web designer, and maybe you, too. Read on and use at your own risk!
Why should web designers follow these rules?
- Web designers with SEO skills are like unicorns
- Classic web design will die out in the next few years
- More can be asked as there is no competition
Yes, SEO is not a web designer's job. But: A company website is there to be found. This guide doesn't really focus on SEO either. The 10 rules are only intended to ensure that the created company website is not completely worthless is or the company has the opportunity to successfully operate search engine optimization in the future.
My reaction when I am happy about a new customer, but then see their "great, new" website for the first time ...
Oh yes, before I forget - Here is the presentation for this blog article:
For more exciting and helpful presentations, follow me on SlideShare!
10 iron rules for high quality SEO web design
Only the absolute basics especially for web designers treated. The final warning: This is not a guide to OnPage optimization.
|# 1||The customer is not king||Professional website creation does not require any expert opinion from the customer|
|# 2||Choose the right CMS||Select the CMS according to the area of application|
|# 3||No crazy designs||Rely less on creativity, more on usability|
|# 4||Avoid sliders||Sliders are usually of no use, so just avoid them|
|# 5||Easy navigation||Pay attention to the simplest navigation of the website|
|# 6||Topic Pages||Set up a separate landing page for each service and each individual product|
|# 7||Meta data||Optimize title tag & meta description|
|# 8||Repeating fragments of text||Keep boilerplate content low|
|# 9||Clean urls||Well structured and easy to understand|
|# 10||Fast loading times||Achieve better loading times through e.g. image optimization|
1. The customer is not king: Or do you let the person drive without a driver's license?
In my opinion, the worst websites come from the fact that the Customer treated like king becomes. But let's be honest: The customer has no idea and just talks about what he likes. So the number of opinions is 1 and the amount of knowledge and experience is 0.
With that the customer can't be king, unless he likes to throw money out of the window. I also don't tell my tax advisor how to do his job. Then in the end there would be a lot of tears on my part. Website creation is the same!
A prerequisite for a good website is that the customer understands that his opinion is only of limited importance. The Goal of a company website Is that it Companies more successful and not make the customer feel warm.
Of course, depending on the agreement! over Ego web design I don't want to start at this point ...
2. The CMS: Easy to use & suitable for the area of application
A Content management system should always be chosen according to the area of application. If a small company page is made with 10 to 50 subpages, TYPO3 is an absolute overkill (“complex and not very intuitive”). Regardless of that, will TYPO3 very often abused for this purpose in Austria and Germany.
No, WordPress is not a blog system. That was it about 5000 years ago. Welcome to 2014! Just a few unknown names that rely on WordPress: Sony Music, Vogue, NASA, ... A comparison of the most popular content management systems can be found in the 1 & 1 IONOS Digital Guide.
3. Crazy Designs: Creativity is good, usability is better
Yes, a great, creative side enchants the customer and makes him blind to the truth. The result is magical, but unusable for visitors and incomprehensible to search engines.
Web designers tend to either always use exactly the same design and just exchange the texts and images, or even worse: There are no more limits and that Creativity is given free rein. Everything is possible, everything is allowed.
Nobody can use the resulting website, but most web designers don't care because they are paid and with that is the Job Complete. I say no: Creativity is important, but usability and thus web standards are the foundation.
My book recommendation:Don't make me think by Steve Krug. A short summary is available from Search Engine Journal.
4. Gigantic sliders: a horror trend
There are no benefits of colossal sliders. End.
The content is pushed into nothing. I don't make visitors or search engines happy with that. At most the customer is happy because the slider is filled with photos of him.
5. Navigation for dummies: Logic trumps exotic expressions
The navigation should be as interested parties from the respective niche of competitors are used to. If your grandmother knows how to navigate, everything will be fine.
“Fancy” words to come across as smarter are not only embarrassing, but also confuse the user.
Confusion leads to anger, anger leads to hatred. Hatred leads to unspeakable suffering - Yoda
6. Topic Pages: Each service has its own place
Many company pages have all services / products on one subpage, so do we. Ideally, however, a "Landing Page“To be set up. Here the product or service can be presented in more detail. With this approach alone, a lot has been done for search engine optimization.
7. Meta data: Title Tag & Meta Description
SEOs always talk about tags and meta elements like title tag and meta description, but there is a reason for that. According to the latest data, the click-through rate from search results to the website is an important ranking factor.
No, as a web designer you don't have to be a professional and fill in everything perfectly, but you should be able to easily change / add the data. For all web designers who still want to deal with it:
8. Noise: Repeating fragments of text are a problem
The problem with duplicate content has probably also penetrated the world of web designers, but not only completely duplicate pages cause problems. Text modules that keep appearing generate so-called noise. you narrow the focus the respective subpage and thus damage the relevance that is so important for Google.
If the text module is absolutely necessary, simply realize as picture. This works very well at the moment, but could be recognized by Google in the future. Therefore, it is better to design the information architecture correctly from the beginning, then such tricks are not necessary.
9. Clean, Well Structured URLs: Understandable URLs for Happy Visitors & Search Engines
Talking URLs were once really important for SEO, but have lost their importance significantly in recent years. Nonetheless, speaking URLs make sense nowadays as they are for the user more pleasant to read and use are. Therefore it is essential to implement clean URLs!
Then there are web designers who believe they can do SEO, but simply do nasty over-optimizers / spammers are. Your creations look something like this:
No no no, where's the common sense? How would a "normal" person realize this?
10. Fast loading times: Even a beautiful company website doesn't have to be slow
For some company websites, large pictures and other stressful media are inevitable because this is the only way to communicate well. Completely understandable and perfectly legitimate. But even such a company website does not have to be slow, it can get through Caching and a Content Delivery Network be accelerated. In any case, the effort is to be assessed as low.
Furthermore, the file size of images can be easily reduced with free online tools:
Why aren't there any other image formats listed? Because BMP on the Internet has no business. Yes, we live in 2014!
There is a lot missing for good OnPage optimization
That's right, but on-page optimization is not a web designer's job either. There are SEO service providers for this. In case you are a web designer and still Interest in better SEO skills I recommend these instructions from tuts + or the full roar from Moz.
Is something really fundamental missing? Please leave me a comment. Is there a point that particularly upsets you? I would appreciate your feedback.
If all of these rules are followed, your business page has a lot of potential. If not, there is a good chance that you will have to pay for web design again if you want to use the search engine optimization channel. A web designer who works according to these precepts is worth gold and should be paid accordingly!
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