People overcomplicate things in life
Six social media tips for doctor's offices
Measure everything, but understand the role of social media.
It is important to make sure that you are properly tracking your social media efforts. This includes things like including trackable links on your social profile pages as well as in the content you post.
But the most common tracking principle, perhaps most importantly, is how you measure the social impact. It is fundamentally different from other marketing channels you may use (such as doctor referral programs). You should measure your paid sales based on results like phone calls and office visits. However, keep in mind that your goals include patient education and brand reputation. These are almost impossible to measure, but are invaluable to growing your practice.
As you can see from the strategies above, social media doesn't have to be difficult. In fact, most practices overcomplicate social media by limiting themselves to the wrong metrics or using too many platforms. By following the strategies and principles outlined above, you can focus on what is important to the success of your practice.
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