How easy is a BA

The study of communication studies imparts methods, knowledge and skills that qualify for a job in media and communication professions as well as in applied and university research. It deals with the conditions, structures, functions and possible effects of media and communication as well as their historical development in society. On the one hand, it deals with the media and communication-related aspects of public communication, and on the other hand with the social and individual realities that develop under the influence and use of media and communication. At the IfK, this academic training is supplemented by initial practical orientation. Media knowledge, methodological skills and the ability to reflect as well as central practical media basics are systematically conveyed. This creates an indispensable basis for successful work in media and communication professions.

The Bachelor's degree in Communication Science has a modular structure. These are compulsory modules within which, as a rule, various seminars and seminar topics are offered to choose from.

In the first year, the course introduces the basics and central theoretical perspectives of the subject. The media system and its framework conditions are discussed, communication science methods of data collection and evaluation are taught, and potential professional fields for communication scientists are presented.

In the further course of the course, important topics of communication science are deepened. Seminars from the areas of "Society, Public, Culture", "PR and Advertising Research", "Journalism Research" and "Media and Reception Research" characterize the second year of study and are accompanied by practical research exercises in which current communication science issues are empirically dealt with. The offer is supplemented by practical media events.

In the third year of study, students get to know other social science working methods and working techniques and attend additional events from cooperating related disciplines - according to their personal interests and inclinations. The exam module, in which the bachelor thesis is prepared and supported constructively by the supervisor, rounds off the course.

Recommended study schedule

1st year of study (Semester 1 & 2)
Introductory module IMethod module IMedia structures and
-organization forms I
Introduction to
scientific work
Introductory module IIMethods module IIMedia structures and
- organizational forms II
Communication
and media practice I (part 1)
2nd year of study (Semester 3 & 4)
In-depth study: society, public, cultureSpecialization: PR and advertising researchCommunication and Media Practice I (Part 2)
Specialization: journalism researchSpecialization: media and reception researchResearch Practice (Part 1)
3rd year of study (Semester 5 & 6)
Communication
and media practice II (internship)
Third-party module IThird-party module IIResearch Practice (Part 2)
General studiesThird-party module IIIThird-party module IVExam module

Accessible module course plan