How much entrepreneurship is problem solving

useful information

In addition to the NUK manual and the working materials, we are putting together an ever-growing knowledge library with some helpful tips, tricks and a lot of information that will help you as a founder to fill your business model with reliable content. You will also get answers to your very individual questions at our Meet a coach | NUK Meetups.

Your NUK team

Product and / or service product

I.n three steps to the perfect product
Are you convinced of your product? But that doesn't mean that you can inspire customers too. describes how you develop the perfect product

In the beginning there was the problem
A good idea solves a problem - you will read this over and over again. But how do you go about solving this problem? You can read about this in the book "Startup Navigator". You can find a summary at

Recognize and maintain USP
What can young companies do in the planning and conception phase in order to be able to assert themselves successfully against a seemingly overwhelming competition? At you can read how to develop an unmistakable profile.

Find your USP
“What is your USP?” Or “What is your unique selling proposition?” - this is a question founders have to be able to answer. But what is the "unique selling proposition" all about? The “start-up scene” provides a definition.

Recognize your customer benefit
How successful your company will be also depends on how clearly you can define customer benefits. On you can find out, among other things, what exactly is your customer benefit. smartBusinessPlan explains how to best describe it in your business plan.

Protect your intellectual property
You made a great product but someone else is copying your idea? Fortunately, you can protect yourself from that. Gründerszene informs you about the basics of patent protection.

How to find the right price
In the market the price for your product / service has to be competitive, but at the same time your business and your own maintenance have to be financed by the income. So how do you find the right price for your product or service in the market? "Impulse" has important tips for you.

Advertise your idea - but make it understandable
Technology- and knowledge-based start-ups in particular are not always easy to understand for those who are new to the field. And not every potential investor is familiar with your subject. It is therefore important that you describe your idea in the business plan simply but precisely. Impulse has put together these and ten other tips.

Ideas are worthless
The headline may seem depressing. It comes from a text by Gründerszene that is worth reading. It is about the fear of many founders that their idea could be stolen - and explains why this fear is unfounded.

Business model / organization set

Finding a name in four steps
Your business model is in place - but what do you actually want to call your company? Finding a name for a start-up is less trivial than some might assume. The start-up kitchen shows how you can proceed.

Strategic basics of personnel planning
It is often particularly difficult for start-ups to find and retain qualified employees because they cannot pay the appropriate salaries. The founders explain which strategic decisions you have to make as a founder and what belongs in a business plan.

Founder's lexicon: business model
A good business idea doesn't work without a good business model - you will probably hear that again and again. But what exactly is a business model? The lexicon of the start-up scene provides information.

The right legal form for your company
The choice of the legal form has a great influence on your company. Für-Grü gives an overview of the legal forms you can choose between and also shows what effects your decision will have on your company.

Find the perfect name for your business
Are you wondering what the best way to call your startup? has put together tools to help you find the right name.

Define your business goal
In order to know where you want your company to go, you should formulate long-term company goals, a vision and a mission for yourself. You will also use them to develop the milestones of your project. wrote down what you should pay attention to.

The location for your startup
The right location and the optimal premises can determine the success of your company. has put together 10 rules for a successful location analysis.

Business organization for successful startups
At the latest when your startup begins to grow and you hire employees, you have to think about the organization of your startup. Do you want flat hierarchies or autocratic decision-making structures? This text from t3n helps you to make decisions.

Change of legal form
At the beginning of your establishment, you made a conscious decision on a legal form. But suddenly the circumstances have changed? The VC-Magazin has written down how such a change of legal form works.

Who decides who is liable?
Much depends on the choice of the legal form in a company. That is why you should take enough time to think about what matters to you. Wirtschaftswoche helps with this article with orientation.

market and competitionz market

Barriers to market entry
You want to conquer a very specific market with your company. But there are always barriers to entry. You will only be successful if you recognize this beforehand and have a plan for how you want to deal with it. In the business encyclopedia you can find out how to recognize such market entry barriers and how to react to them.

Understand your competitor
A good competitive analysis not only helps you to understand your competitor better. If you approach them carefully, you will also learn a lot for your own company. In the specialist article by the start-up scene, you will learn how to create an optimal analysis.

Be careful of barriers to entry
As a founder, you have to overcome many hurdles. But there are also obstacles that can mean a premature end. That is why it is important to deal with barriers to market entry. Fü wrote down what barriers there can be.

On the way to your first ten customers
Your first customers won't stumble upon you by accident. You have to actively advertise for them. clearly explains how you define your target customer.

How big is your market?
How big is the market in which you want to be active? This is important, for example, so that you can assess your planned sales later. describes how you can determine the size and volume of the market.

What is the competition doing?
A well-founded competition analysis is data-based and can be a lot of effort. With the tools recommended by t3n you will be able to know exactly what your competition is up to and thus develop a resilient business model.

Strategic competition observation
If you have been receiving this newsletter for a long time, you know that analyzing your competition is essential. If you want to read even more into the subject in order to always be one step ahead, we recommend the book "Strategic Competitive Observation" by Johannes Deltl. ISBN-10: 3834927465

That's why you have to know your market
There are numerous reasons why startups can fail. One is that they have paid too little attention to their market and their competitors. In the article from you will find out how you can create a reliable market analysis yourself.

Marketing and Salesparagraph

Sales in start-ups
Not everyone is a born salesman - but everyone can develop a basic understanding of good sales. The starting place has summarized important points for you.

This is how good PR works
With start-ups, the budget is usually tight, but you still have to draw attention to your product or service. t3n writes about how you can generate massive reach with little effort.

Digitization in sales
With the help of digital processes you can develop competitive advantages. This also applies to sales. link

Your way to the sales concept
The right sales strategy is an important basis for business success. The management consultant Lambert Schuster demonstrated how you can develop your sales strategy and your sales concept.

How do you find the perfect price?
Finding the right price is a balancing act between cheap and expensive. At you can find out how to develop a pricing strategy.

The right choice of distribution channel
Have you developed a perfect product or the best service? Now all you have to do is reach and sell your target group. A successful sales strategy begins with the right choice of distribution. At you can read how you can determine the right sales channel.

5 marketing levers to grow your startup
Even during the start-up phase, it is important to know how to bring your company on a growth path. once again summarizes for you which strategic decisions will put you on the road to success.

Intelligent marketing for start-ups and young companies
For a successful start in entrepreneurship, you need a marketing strategy. You can read important basics in the lexicon of the start-up scene.

Startup marketing for little money
In order for your products to be bought, potential customers need to know about your startup. T3n explains how you can develop marketing strategies for little money.

Financial planningFinancial planning paragraph

Financial planning misconceptions
Financial planning is just an annoying task to convince investors? If you approach the matter like that, it can't work. writes about the biggest misconceptions in financial planning.

Startup financing explained
No matter which form of financing you choose for your business model, as soon as investors come into play, complicated contracts come into play. In the blog of WSS REDPOINT RECHTSANWÄLTE you will find the 4-part series on the subject of start-up financing.

Part of the business plan: sales planning
Sales planning does not have to be a glass ball reading. Well researched and calculated, you can create a reliable sales plan. fü shows you how to proceed.

Numbers over numbers
Every beginning is difficult, but don't be afraid of numbers. With the NUK 3-year plan you have a tool that helps you evaluate your business idea. If you have any questions, discuss them with the NUK experts at the Meet a coach | NUK Meetups.

Phased financing part 1
A successful start-up depends not least on successful financing. The start-up scene presents phase-appropriate financing.

Phased financing part 2
Here follows the second part of the series from the start-up scene.

Phased financing part 3
It continues with the series of the start-up scene on "phase-appropriate financing". The third part is, among other things, about what happens after the seed phase.

The 1 × 1 of liquidity planning
Not being solvent is the number 1 killer for young startups and therefore liquidity planning is an important point in your financial planning. These tips from Gründerküche will help you to stay fluent at all times.

Your investment plan
As an entrepreneur, you not only have income, but also have to invest in your startup. That is why the investment plan is part of your financial planning. The Federal Ministry of Economics has created a helpful template for this.

What is important to investors
There is hardly a startup that can do without external funding. One possibility is to get investors on board. In the t3n podcast you will learn which strategy you can use to win over investors.

chances and risks

Start-up risk factors
Your chances of success as a founder also depend on how well you have dealt with your risks. Is the team stable? Is the competition manageable? In the start-up scene you can find out more about the probabilities of success and risk factors.

NUK manual and work materials

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