SoundCloud pays the musicians or DJs
Now is the time to settle - make cash with SoundCloud, Spotify and Apple Music
It is no longer a secret that streaming is now flushing the largest chunk of money into the coffers of the music industry. So far, only the big major artists have benefited from it in the first place. But that could change in the future. Thanks to new technologies, more flexible contracts and new models for the monetization of streams. Two new reports are currently creating a good mood among producers and DJs.
SoundCloud wants to pay out money to users for the plays
The longest-serving streaming provider keeps making new headlines. Recently there were rumors that the company is insolvent and now this: With a new program SoundCloud wants to pay musicians money when their own tracks are played. As is often the case, a few conditions must of course be met. You have to be a subscriber to SoundCloud Pro or SoundCloud Pro Unlimited. The music that has been uploaded must be completely free from the rights of third parties and must not infringe any copyrights. Mashups or remixes are therefore an exclusion criterion from the outset.
If you have already placed the corresponding title with a label, there is no money for it either. Furthermore, one must have exceeded at least 5000 plays in the previous month and advertising must be allowed to be placed. It differs from country to country, Germany is one of the countries in which advertising is shown. The money is generated through advertising, so to speak, another part comes from subscribers in the pot. It will be interesting to see how well this is accepted and how it actually works in practice in the end, but it is definitely an opportunity to generate some additional income with your own music. Let's see how that develops.
Proton wants to pay DJs money to stream DJ mixes
There should also soon be money for DJs, at least if the Proton company has its way. If you don't know the name: Proton is a label, distributor, aggregator and developer of applications such as Crates.co. The company's latest coup is to ensure that DJs get money for playing DJ mixes when they are on Spotify and Apple Music.
Both services probably already cover most of today's streaming market - so that's good news. Proton's plans continue to take into account the artists played in the mixes. They should receive the full royalties, as if their piece was played in full. Listeners should receive a more extensive playlist so that the artists represented benefit from it and get more attention. And on top of that, a distribution to the DJ responsible for the mix is also planned.
As is the case with grandiose plans, the whole thing should not happen immediately, but in several phases. According to Proton, the first of these has already been initiated and initially only works for the titles from the catalog of labels that are represented by Proton. This should also include pieces that have not yet been published. So labels could do a little promo for future tracks and get paid for it. Sounds promising and can actually become a model of what will become popular in the future.
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