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How do you use social selling for small business?
And more importantly, how can you differentiate your business and stand out from the competition? With major social media leaders like Facebook and Instagram developing tools for selling online, this means more businesses are migrating online.
With the tools of social media and the art of social selling, you take a personal approach to selling your products without spamming your audience. While you're still using popular platforms, you're leveraging the relationship across sales - which leads to meaningful interactions and, hopefully, more sales for you.
We're going to cover what social selling is, why it matters, and how you can use it for your business!
What does social selling mean?
As described by HootSuite, social selling is twofold:
Social Selling is the art of using social media to find, connect with, understand, and drive sales prospects. This is the modern day way of building meaningful relationships with prospects so that you are the first person or brand a prospect thinks of when they're ready to buy.
By talking to customers and leaving a mark. Your product becomes the answer to your problems. You understand the customer's needs and it is your job to translate your product into the solution of your choice.
What social selling is not is spamming followers or your audience with mass marketing messages, or poorly formed messages that only enable a quick sale. Remember, you are building a relationship with your followers, creating natural dialogue and conversation.
For a broader view of social selling, check out this video from Hootsuite:
Why is social selling important to small businesses?
We're talking about the importance of selling on social media for several reasons. Here are some things to keep in mind when building your social selling strategy.
Ability to reach new audiences
By establishing your presence on social media, you expand a reach to over 2.5 billion users on Facebook alone! We look forward to the next generation of buyers. Over 50% of Gen Z users, visit social media to discover new companies and brands. Don't miss the opportunity to sell to this growing audience!
Competitors are already using social selling
With the rise of social media, competitors are likely a few steps ahead of you. If you have learned anything from the pandemic, it is important to get your business online. And establish your presence on social media among other small businesses.
If done correctly, and with a little time and patience, social selling buyers will choose you over the competition.
Does Social Selling Really Work?
Don't take our word for it, here are some social selling companies and Ecwid distributors that have grown impressive audiences!
Atlas46, a construction tool store, with 300K followers on Facebook, is re-sharing user content on their feed. With this social selling strategy, customers see the products in action. And customers become your lawyers and marketers just by sharing their content.
Another Ecwid retailer, Kissed By A Bee Organics, is giving social proof to their audience on Instagram by literally demonstrating how their products are the solution they need. The before and after the post, speaks volume.
Use a post like this to showcase user reviews and prove that your products work. And stay on top of the buyers’s minds. These examples of social selling are proof that you make an effort to connect with your audience, you will return the favor.
How do you use social selling for a company?
And you might even ask what is the best social selling strategy? Here are two ways you can get started today, just remember that these ideas apply to most social platforms.
Get involved with other companies
As you network with other small businesses, provide feedback, share advice - they are likely to reciprocate and recommend your business to others. A good place to start is to find like-minded Facebook groups, check out these small business groups, and consider joining one.
Try Facebook or LinkedIn groups to connect with other companies! Remember, it's not about spamming them with your products. But try to start conversations and network, seek feedback and be open to constructive feedback.
Engage with your audience
Did you know posts ask questions, get 100% more comments? Make the prompt short and easy to answer! Start a conversation based on their responses, they are likely to interact with future posts.
Here are a few ways to start the conversation:
- If you sell books - what's your favorite book of all time? Or what was your favorite children's book when you were growing up?
- If you are selling educational / online courses, what would you like to learn this year?
- If you are selling clothes or accessories, what clothing trend would you like to bring back? Or name your most embarrassing fashion choice?
- If You Are Selling Health Or Exercise Products - What Is A Health Change You Want To Make This Year?
Go a step further and use Canva to design eye-catching images, photos get 53% more likes and almost 104% more comments! The key here is so that you and your audience can engage - don't just ask a question and ignore it.
The aim is to start a conversation!
Does Selling On Social Media Really Increase Sales?
Now you know how social selling works and how you can implement it. Here's how to use it in combination with social media to increase your sales!
Make contributions buyable
You give customers a direct checkout in your store by making posts shippable. Instead of sending them elsewhere and losing the sale. Increase your chances of completing the sale and make it easier for customers to buy.
Another reason Ecwid should be your ecommerce platform of choice. We offer you access to social media selling with seamless integration.
To do this, you need a product catalog, and this is where Ecwid comes in!
Be easy to find and ... memorable
Standing out among the billions of social media users, you absolutely need to deliver a unique customer experience. There are over 30 million small businesses in the US, give them a reason to choose yours!
If you've been approved for a Facebook shop, you should be able to sell on Instagram too. We mention this because users browse the Instagram Explore feature, posts are personalized based on the user's interests and style.
By using Ecwid to make your posts shoppable, you are giving your business even more exposure to an active audience!
How do I start social selling in my company?
At the beginning you need two (things) ready:
- A business profile
- Online product catalog
Related: Learn how to add your products to a Facebook catalog
With Ecwid E-Commerce, you get access to social media selling through our online product catalog. Along with these two requirements, you must also adhere to Facebook's trading guidelines.
Once you have these two items set up, start posting and interacting with users. Do you need some inspiration? Here are some social media marketing ideas:
As you've learned, social media and social selling go hand in hand. If done right, your business will be at the forefront with buyers.
Ultimately, it's about getting your products online and providing customer service. You give customers the ability to shop directly on social media and give them a memorable experience, they will come back and want more.
Ready to go? Check out our social selling integrations for on Facebook and Instagram!
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