Quora loses quality

If you want to generate organic traffic, you need a system - or better yet, a “pipeline”. You won't get good results with half-hearted SEO measures and you definitely don't want that. At least I don't want that. Some people say that generating organic traffic is like playing lottery games. The chances are not good. You win or lose, but most of the time you lose. Oh come on No online company can do without traffic from the search engines, and I mean Google above all. Your customers use the search engine to find information. According to the Search Engine Journal, 70% of search results clicked are organic results. No matter how much traffic you generate with advertising and other marketing strategies, you still can't get by without Google. Search engines exist because people are looking for information, so you need to make your content easy to find and so that users can find your content faster, you need content marketing. With a solid SEO strategy as an integral part of your content marketing strategy, you will achieve great results. Even inexperienced bloggers rely on content marketing as this way they gain more organic traffic and achieve better rankings. However, many experts, mainly those who have had a bad experience with Google and the algorithm updates, believe that Search Engine Optimization (SEO) has stopped working. That's not true. you is working! You just have to find a modern approach to SEO. I'll prove it to you by sharing five steps you can take to build an organic traffic pipeline for yourself. Here is the first obvious step.

Step # 1: Find out your users' questions with keyword research

"What do you do for living?""Where do you work?"Have you ever noticed that the first conversation between strangers always starts with a question? Questions and answers are the foundation of our modern society.They're also important for generating organic traffic, with thousands of new questions being asked every second on Quora. Quora was founded in 2009 by a former Facebook CTO and has been growing in popularity ever since. Quora is ranked 146th in the Alexa ranking. Quora is an important source of information for marketers and bloggers because you can use the questions on the platform for keyword research.Here is the process for keyword research on Quora: Open Quora, enter a relevant keyword (e.g. Write blog) then hit enter. Then search specifically for questions that have received at least ten answers. The results may not contain the exact wording of your search query, but they are still relevant. The screenshot above shows that users are interested in the topic, so the answers are most likely very helpful. You can even use the search function to find keyword variations. Copy a question from Quora and enter it into the Google Keyword Planner. I entered one of the questions above to find new keywords. Building an organic traffic pipeline depends on answering your users' questions.What do you do with these keywords now? You build them into the headings of your blog posts and page titles, for example. For the best results, you should combine the questions on Quora with the keywords you found in order to appeal to both search engine users and social media users. I'll just stick to the example above. Here is a headline:
  • Improve Your Writing Skills: How Do I Become a Better Blogger?
Or how do you like the following headlines?
  • Write Better: How Do I Improve My Blogging Writing Skills?
  • Writing Better English Articles: How Do I Improve My Blog Writing Skills?
Not all users searching for “improve writing skills” have a blog, so you should always combine the question with a keyword. But that's not all, because of course you have to write a high-quality article afterwards. Believe me, if you answer users' questions in your blog posts, you are sure to generate more organic traffic. Plus, these questions don't go out of style anytime soon. Questions like these "How do you start a blog?" are asked again and again and therefore the topic always remains topical. Brian Dean, founder of Backlinko, uses Quora to find his users' questions and then turn them into great headlines for new blog posts. A few years ago he came up with the following question: because he knows what users want, he turned that question into a detailed article. For this he used the skyscraper method. That one article brought him over 100,000 leads and numerous new customers. With Quroa you can find new perspectives on already known topics, which is why you should always search for questions from users on the platform as soon as you have found a new suitable keyword for your blog. For example, Canva found that the term “fonts” is entered nearly 800,000 times on Google every month. Canvas Blog couldn't keep up with the organic results, so they wanted to write a few articles on the subject of "fonts" and turned to Quora to help them find appropriate questions. The Canva team then used the questions they found as the basis for a detailed, high-quality article on the topic of “Combining Fonts”. The article was shared over 5,000 times on social media and attracted many new users to Canva. From experience, I can say that most of the users who search for answers on Quora are not experts. Mostly they are entrepreneurs or people who are looking for solutions to certain problems, so Quora has the potential to send organic traffic to your website. The company RivalFox used Quora to answer users' questions on the subject of “Competitive Intelligence” and was thus able not only to send the right traffic to the website, but also to convince 15% of visitors to the free trial version of its product. As a blogger or author, you can use Quora to find new questions for your blog posts and to improve the ranking of your articles in search results on Google. Question on Quora: What are the best examples of blog marketing for tech savvy people?
Convincing headline: “The best examples from blog marketing: 16 tech-savvy people reveal their secrets”
Question on Quora: Blog Marketing and Social Media Case Studies. Where can I find the best source?
Useful Headline: "The 10 Best Sources for Blog Marketing and Social Media Case Studies"
Question on Quora: Are RSS feeds suitable for blogs?
Useful headline: “Are RSS Feeds Suitable for Blogs? 10 Alternative Ways to Promote Your Blog ”
Quora is not only suitable as a source for so-called “question and answer” pages. The platform is the ideal source of information for authors, SEO consultants, independent entrepreneurs and marketing experts. While other companies struggle with ranking in search results, Quora can give you an edge and find suitable topics for your blog posts.

Step # 2: Find and use long-tail keywords correctly (but don't ignore user intent)

This is true to a certain extent, but you can't just twiddle your thumbs and wait for the organic traffic to arrive, because that would take far too long. With long-tail keywords you can attract thousands of new visitors to your website much faster.Long-tail keywords are 4-3 words long and are often used by people looking for a product or service, such as “the best restaurant for tacos” or “singing lessons in Chicago”. These terms are usually great for attracting organic traffic. Since the Panda update, bloggers' use of long-tail keywords has increased significantly because of them the right oneSend traffic to the website. Long-tail keywords can help you build a better relationship with customers. If used properly, they can attract up to 20,000 organic visitors in less than six months. If you include your top 100-500 keywords, including those used by large companies, you will get better results with long-tail keywords. You won't get tons of new traffic because long-tail keywords always have a lower search volume, but the traffic is higher quality. In terms of search engine optimization, “targeted” traffic is always better than “generic” traffic. I can say from my own experience that long-tail keywords make search engine optimization easier and send more organic traffic to my website. I've founded five successful software companies in my career, and much of my success can be attributed to search engine optimization and content marketing. Long-tail keywords are an important element in building a successful organic traffic pipeline. There are numerous programs that can be used to find suitable long-tail keywords. I'll show you now how to use the Ubersuggest tool. Step # 1:Open Ubersuggest, enter a long-tail keyword (for example, “mobile-friendly website”) and hit “Search”. Step N.r 2:Then click on “Keyword Ideas” in the left sidebar to receive new keyword suggestions that relate to the term you entered. Step # 3:Now look for terms that consist of at least four words. These are long-tail keywords for which it is relatively easy to appear in the search results. The results from the screenshot above are perfect for our purposes, because they not only consist of several words, but also have an SD (Search Difficulty) of under 22. These are good prerequisites for your website. Use the long-tail keywords you find to write new headings for blog posts, but always remember that Google pays less attention to keywords and more to user intent. You can't just place as many keywords as possible in your blog posts, because this SEO strategy has not worked for a long time. Your articles must be geared towards the user and provide them with helpful information.

Step # 3: Find great headlines, then write better ones yourself

There is so much content now that everyone has to fight for users' attention. Every day over 400 million new tweets are published, 294 billion e-mails are sent, 2 million new blog posts are written and 860 hours of video material are consumed. If you don't convince the reader with your headline, you lose them. So you have to learn how to write interesting headlines that get clicked a lot, appeal to as many people as possible on social media, and drive a lot of organic traffic to your website. Upworthy certainly owed its rapid growth and success as a media company to its great headlines. Headlines are extremely important because although 80% of all users read the headline, only 20% read the rest. With an optimized headline, you can increase your chances of success by 500%. I always find it a shame when I find a headline that is keyword-optimized but does not offer the reader any added value. Unfortunately, this happens very often. Don't forget that Google is a search algorithm, albeit a super important one. But your users and customers are real people who are looking for helpful content and are not in the least interested in your traffic. You always have to write your blog posts for the readers, because the reader clicks on your link, buys your products and tells their friends about your company.The search bots cannot do any of that. You don't have to be a professional writer or copywriter to write compelling headlines that will grab people's attention. Just find good headlines - those that have had very good results in the past - and use them as an example. You write better headlines if you understand your target audience better than your competitors. There are numerous programs that can be used to find tried-and-tested headlines. Personally, I prefer BuzzSumo because it shows how often each headline has been shared on social media. It works like this. Open BuzzSumo, enter a keyword into the search box (e.g. “SEO Tips”) and then click “Search!”. Here are two great headlines from the list:
  • 5 Unusual Tips for Improving Your SEO Using Social Media
  • Computers and Their Role: The Best SEO and Blogging Tricks for Beginners
Let's see if we can improve this headline.
  • 13 Unusual SEO Tips to Boost Your Organic Traffic
  • The Best SEO Tips For Bloggers: The Ultimate Guide
There are a few simple tricks you can use to make a headline better. For example, you could add an odd number to the heading. One study even showed that odd numbers can achieve a 20% higher click-through rate. To maximize the click rate, the headline should not exceed 60 characters, and the main keyword should be placed as close to the front as possible (if possible at the very beginning). The long-tail keyword needs to fit perfectly into the headline. If I wanted to include the keyword “content marketing case studies” in my headline, I would make it easy to read anyway. The headline must be worded in such a way that the reader does not notice that it contains a keyword. You can also get inspiration from other sources (e.g. magazines, journals, and newspapers). The headlines in magazines are always carefully worded and written by professional copywriters. These headings have already been tried and tested. I will now show you how to find suitable ideas in online magazines. Step # 1:Go to Magazines.com and enter a topic (e.g. fitness) in the search box. Step # 2: Then choose your favorite magazine from the list and click on it. Get inspiration from the titles on the cover of the magazine. Step # 3:Above all, study the title of the cover because this is where you can often find the best headlines. Analyze the title, find out what makes it special, then write a better one. Let's just take a look at the magazine Cooking Lightthrow. I particularly like the following titles:
  • Super fast! Every recipe in under 25 minutes
  • 78 Quick recipes
Since these headlines have given the magazine tons of new subscribers, you can use them as a template for the headings of your own blog posts with a clear conscience. Now all you have to do is build in the right keywords. Let's just do that now.
  • Super fast! You can write a 1,000-word blog post in under 2 hours
  • 78 Quick Recipes for Brainstorming Blog Posts and Generating Organic Traffic

S.step no. 4: Find a suitable topic and look at it from a new perspective

Writing and regularly posting new helpful blog posts is not always easy. 57% of all marketers have problems constantly producing interesting content. The regular production of new content is the most important factor in increasing organic traffic. One of the best ways to increase your organic traffic is to find interesting topics and then look at those topics from a new, unique perspective. I assume that your company has a lot of competition. Mine also. But that hasn't stopped me from building a successful online business and increasing my traffic. All you have to do is learn how to add a unique touch to your blog posts. You have to look at your issues from a new perspective.But how do you do that? Let's just assume that your company deals with email marketing. I can assure you that there are thousands upon thousands of articles, videos, podcasts, blog posts, e-books and online courses on this topic. What topics can you still write about? Very easily. All you have to do is find a new angle or perspective on a proven topic.Let's come back to the example. If a lot of blogs write about "building an email list," but none of those posts contain data or an interesting infographic, this would be an ideal opportunity for you to take advantage of. You may also notice that your competitors almost only write normal blog posts.In that case, you could just take a different approach, such as producing detailed guides. For example, I noticed a few years ago that a lot of blog posts deal with personal branding but don't provide much content. I took advantage of this and, in collaboration with Aaron Agius, developed the detailed guide “The Complete Guide To Personal Branding”. In the United States, my guide to personal branding appears at number one on the search results. It's been shared thousands of times and has given me lots of new backlinks. The article became so successful because I invested a lot of time in research and preparation. If you want to be taken seriously, you have to grow beyond your personal opinion, especially as a young company. Question your personal beliefs and opinions and see the topic in a new light. Don't just make assumptions, but look for hard data and facts to strengthen your statements.As an influential blogger or well-known website, you can of course allow yourself a little more freedom. Brian Dean invented many new marketing strategies that are now used by many companies around the world. He owes this not only to his creativity in finding a name, but above all to the effectiveness of his strategies.
  • "Content Upgrades" (this strategy is mainly used for collecting email addresses and leads)
  • "Skyscraper technique" (this is an innovative approach to writing blog posts that are shared particularly often)
  • “Just-do-the-opposite-strategy” (SEO experts claim that you have to keep posting new content to your blog in order to generate organic traffic. Brian says that you should blog less, but this is especially good must be researched and written and then promoted with all their might.)
Let's test this theory with an example. What would you write about this keyword?
local SEO strategy
Most people would write a blog post about developing a local search engine optimization strategy. A few bloggers might want helpful tips on how to use local SEO strategy pieces more efficiently. If I had to write a blog post on this topic, I would probably choose one of the following headings for my article:
  • Local SEO strategies: 5 examples of successful B2B companies and their recipe for success
  • 9 Easy Steps to Successfully Using a Local SEO Strategy
  • The Local SEO Strategy: How to Attract Local Visitors to a B2C Website
If you can find a unique perspective for your blog post, you don't have to worry about the competition. In this case, it doesn't matter if enough has been reported on the topic, because your article will still be read due to the unique perspective and will send new organic traffic to your website. To use this strategy successfully, you must first look for studies, statistics, trends, and data to cite in your article. This is especially true if you are writing about online marketing. HubSpot has tons of great marketing statistics, categorized into: Search Engine Optimization, Email Marketing, Social Media Marketing, Blog Posting, and Lead Generation. But these statistics are not enough. If you want to write articles, that meet the highest quality standards, frequently linked and often shared on social media,you should also look for some case studies. The best way to do this is to do a search query on Google. Here you will find case studies on every imaginable topic with useful tips and advice. That's how it's done:
  • Case Study: "Your Keyword"
  • Success story: B2C company "Your Keyword"
You can also find great new ideas for blog posts on YouTube. Because video marketing is more difficult and requires a larger investment, very few bloggers take advantage of this opportunity. YouTube videos are ideal sources of ideas for headlines and articles.

Step # 5: Produce consistently engaging content that is eager to be shared

Your content must engage the user, to do this, however, you have to approach content marketing strategically.The word “engage” in this context means arousing the interest of the readers and that is exactly what content marketing is for. If your content marketing isn't getting results, it is likely due to one or both of the following reasons:
  • Your blog posts are neither useful nor interesting
  • You're not posting enough new interesting blog posts on a regular basis
Lots of people struggle with writing interesting articles, but you need them. According to Add3, interesting content generates more organic traffic, is shared more often on social media and achieves better rankings. In the past, you could get satisfactory results with mediocre content, but Google put an end to it, as poor quality content is no longer displayed in search results these days. First came the Panda update and then the Penguin update. Since then, the bar has definitely been set higher, which ultimately benefits the user. Inferior content no longer shows up in search results, at least not for long. It's easy to determine user engagement. There are key figures for this, for example the number of comments on your blog posts, the number of social shares or the quality of links and brand mentions. While I can't say 100% of my blog posts are engaging, I do my best. One of my blog posts received over 80 comments and was shared over 460 times. This, of course, is nothing compared to Brian Dean's article “SEO Tools: The Complete List”. His blog post has received over 450 comments and has been shared over 2,300 times on social media. Are Brian and I now experts at engaging content creation? Of course not, because we too are always learning something new. Every new blog post brings us one step closer to our target group. We get to know our users better with each new piece of content and can then write new and better blog posts about their interests, wishes and solutions to their problems. You too can learn from your target group. Don't answer the new comments of your readers with “thank you” and then let it rest. Read the comment carefully. Read between the lines too. Find out what the user is trying to tell you with their comment.In order to be able to produce high-quality content that is particularly shared on social media, you need to help your readers solve their problems, because this will give you their trust and your company more credibility. I have a few tips for you to make your content more interesting. Detail: Long and detailed articles rank better in search results. SerpIQ carried out a study on this and found that the articles in the first ten positions of search results on Google consist of an average of 2,000 words. Valuable Lessons: Your blog posts need to be verbose and contain lots of data. Not only search engines prefer long articles, users also prefer this content. Data and visual assistance: 90% of the information sent to the brain is processed visually. If you take a closer look at viral content, you will notice that in most cases it is visual content (e.g. infographics, images, etc.). Interesting anecdotes: The entertainment industry has billions in revenue for a good reason. Each of us loves good entertainment, be it music, comedy, video games, sports, movies, books ... or content on the internet. You have to arouse the interest of your readers and get them excited about your topic, so you should include anecdotes and interesting personal experiences in your blog posts. That makes you and your company much more personable. Your articles have to be informative and entertaining at the same time, then your readers will also like to share them. An anecdote is a "brief, often witty or humorous description of a remarkable or characteristic event, usually in a person's life". Each of us has an interesting story to tell, but if you can't think of something suitable, you can just make your readers laugh. That works great too. Jeff Goins, bestselling author of The Art of Work, loves to share interesting anecdotes. His blog is full of personal and helpful stories from his life. I also often speak from my own experience. My stories are not always funny, but they are interesting and helpful. My users usually read my articles completely and then share them with their friends on social media. This is also the case with the article: How Spending $ 162,301.42 on Clothes Made Me $ 692,500Create emotions:The emotional connection to the reader is one of the main elements of user optimization. You have to be authentic so that the reader can identify with you. Some users just want to read through the article and then disappear, but many want to know more because they believe you can help them solve their problems. Jonah Berger did a study because he wanted to find out why some content became a viral sensation. He and his business partner found that evoking Emotions such as awe, laughter, surprise, pain and so on makes the content more shared.

Conclusion

I know that not all steps to building a successful organic traffic pipeline are easy. You have to constantly produce interesting new blog posts, incorporate long-tail keywords into your content, and invest a lot of time and energy in increasing your organic traffic. I can say from personal experience that creating long and detailed content is a surefire way to attract more organic traffic. Success will not come overnight and maybe not within the first few weeks, but if you stay consistent and the quality of your blog posts does not suffer, sooner or later you will be successful. You're not Seth Godin, so you won't get away with writing short 300-500 word blog posts, no matter how much data or visual information they contain. Regularly write well-researched, data-driven, and in-depth articles as described above. Believe me when I tell you that my blog traffic left a lot to be desired in the beginning. Over time, however, I gained a few loyal readers who kept coming back to my blog and sharing my articles with their friends. What is still holding you back from building a successful organic traffic pipeline for your company? Share your challenges and problems with me in a comment.

share