Quora loses quality
If you want to generate organic traffic, you need a system - or better yet, a “pipeline”. You won't get good results with half-hearted SEO measures and you definitely don't want that. At least I don't want that. Some people say that generating organic traffic is like playing lottery games. The chances are not good. You win or lose, but most of the time you lose. Oh come on No online company can do without traffic from the search engines, and I mean Google above all. Your customers use the search engine to find information. According to the Search Engine Journal, 70% of search results clicked are organic results. No matter how much traffic you generate with advertising and other marketing strategies, you still can't get by without Google. Search engines exist because people are looking for information, so you need to make your content easy to find and so that users can find your content faster, you need content marketing. With a solid SEO strategy as an integral part of your content marketing strategy, you will achieve great results. Even inexperienced bloggers rely on content marketing as this way they gain more organic traffic and achieve better rankings. However, many experts, mainly those who have had a bad experience with Google and the algorithm updates, believe that Search Engine Optimization (SEO) has stopped working. That's not true. you is working! You just have to find a modern approach to SEO. I'll prove it to you by sharing five steps you can take to build an organic traffic pipeline for yourself. Here is the first obvious step.
Step # 1: Find out your users' questions with keyword research"What do you do for living?""Where do you work?"Have you ever noticed that the first conversation between strangers always starts with a question? Questions and answers are the foundation of our modern society.They're also important for generating organic traffic, with thousands of new questions being asked every second on Quora. Quora was founded in 2009 by a former Facebook CTO and has been growing in popularity ever since. Quora is ranked 146th in the Alexa ranking. Quora is an important source of information for marketers and bloggers because you can use the questions on the platform for keyword research.Here is the process for keyword research on Quora: Open Quora, enter a relevant keyword (e.g. Write blog) then hit enter. Then search specifically for questions that have received at least ten answers. The results may not contain the exact wording of your search query, but they are still relevant. The screenshot above shows that users are interested in the topic, so the answers are most likely very helpful. You can even use the search function to find keyword variations. Copy a question from Quora and enter it into the Google Keyword Planner. I entered one of the questions above to find new keywords. Building an organic traffic pipeline depends on answering your users' questions.What do you do with these keywords now? You build them into the headings of your blog posts and page titles, for example. For the best results, you should combine the questions on Quora with the keywords you found in order to appeal to both search engine users and social media users. I'll just stick to the example above. Here is a headline:
- Improve Your Writing Skills: How Do I Become a Better Blogger?
- Write Better: How Do I Improve My Blogging Writing Skills?
- Writing Better English Articles: How Do I Improve My Blog Writing Skills?
Convincing headline: “The best examples from blog marketing: 16 tech-savvy people reveal their secrets”Question on Quora: Blog Marketing and Social Media Case Studies. Where can I find the best source?
Useful Headline: "The 10 Best Sources for Blog Marketing and Social Media Case Studies"Question on Quora: Are RSS feeds suitable for blogs?
Useful headline: “Are RSS Feeds Suitable for Blogs? 10 Alternative Ways to Promote Your Blog ”Quora is not only suitable as a source for so-called “question and answer” pages. The platform is the ideal source of information for authors, SEO consultants, independent entrepreneurs and marketing experts. While other companies struggle with ranking in search results, Quora can give you an edge and find suitable topics for your blog posts.
Step # 2: Find and use long-tail keywords correctly (but don't ignore user intent)This is true to a certain extent, but you can't just twiddle your thumbs and wait for the organic traffic to arrive, because that would take far too long. With long-tail keywords you can attract thousands of new visitors to your website much faster.Long-tail keywords are 4-3 words long and are often used by people looking for a product or service, such as “the best restaurant for tacos” or “singing lessons in Chicago”. These terms are usually great for attracting organic traffic. Since the Panda update, bloggers' use of long-tail keywords has increased significantly because of them the right oneSend traffic to the website. Long-tail keywords can help you build a better relationship with customers. If used properly, they can attract up to 20,000 organic visitors in less than six months. If you include your top 100-500 keywords, including those used by large companies, you will get better results with long-tail keywords. You won't get tons of new traffic because long-tail keywords always have a lower search volume, but the traffic is higher quality. In terms of search engine optimization, “targeted” traffic is always better than “generic” traffic. I can say from my own experience that long-tail keywords make search engine optimization easier and send more organic traffic to my website. I've founded five successful software companies in my career, and much of my success can be attributed to search engine optimization and content marketing. Long-tail keywords are an important element in building a successful organic traffic pipeline. There are numerous programs that can be used to find suitable long-tail keywords. I'll show you now how to use the Ubersuggest tool. Step # 1:Open Ubersuggest, enter a long-tail keyword (for example, “mobile-friendly website”) and hit “Search”. Step N.r 2:Then click on “Keyword Ideas” in the left sidebar to receive new keyword suggestions that relate to the term you entered. Step # 3:Now look for terms that consist of at least four words. These are long-tail keywords for which it is relatively easy to appear in the search results. The results from the screenshot above are perfect for our purposes, because they not only consist of several words, but also have an SD (Search Difficulty) of under 22. These are good prerequisites for your website. Use the long-tail keywords you find to write new headings for blog posts, but always remember that Google pays less attention to keywords and more to user intent. You can't just place as many keywords as possible in your blog posts, because this SEO strategy has not worked for a long time. Your articles must be geared towards the user and provide them with helpful information.
Step # 3: Find great headlines, then write better ones yourselfThere is so much content now that everyone has to fight for users' attention. Every day over 400 million new tweets are published, 294 billion e-mails are sent, 2 million new blog posts are written and 860 hours of video material are consumed. If you don't convince the reader with your headline, you lose them. So you have to learn how to write interesting headlines that get clicked a lot, appeal to as many people as possible on social media, and drive a lot of organic traffic to your website. Upworthy certainly owed its rapid growth and success as a media company to its great headlines. Headlines are extremely important because although 80% of all users read the headline, only 20% read the rest. With an optimized headline, you can increase your chances of success by 500%. I always find it a shame when I find a headline that is keyword-optimized but does not offer the reader any added value. Unfortunately, this happens very often. Don't forget that Google is a search algorithm, albeit a super important one. But your users and customers are real people who are looking for helpful content and are not in the least interested in your traffic. You always have to write your blog posts for the readers, because the reader clicks on your link, buys your products and tells their friends about your company.The search bots cannot do any of that. You don't have to be a professional writer or copywriter to write compelling headlines that will grab people's attention. Just find good headlines - those that have had very good results in the past - and use them as an example. You write better headlines if you understand your target audience better than your competitors. There are numerous programs that can be used to find tried-and-tested headlines. Personally, I prefer BuzzSumo because it shows how often each headline has been shared on social media. It works like this. Open BuzzSumo, enter a keyword into the search box (e.g. “SEO Tips”) and then click “Search!”. Here are two great headlines from the list:
- 5 Unusual Tips for Improving Your SEO Using Social Media
- Computers and Their Role: The Best SEO and Blogging Tricks for Beginners
- 13 Unusual SEO Tips to Boost Your Organic Traffic
- The Best SEO Tips For Bloggers: The Ultimate Guide
- Super fast! Every recipe in under 25 minutes
- 78 Quick recipes
- Super fast! You can write a 1,000-word blog post in under 2 hours
- 78 Quick Recipes for Brainstorming Blog Posts and Generating Organic Traffic
S.step no. 4: Find a suitable topic and look at it from a new perspectiveWriting and regularly posting new helpful blog posts is not always easy. 57% of all marketers have problems constantly producing interesting content. The regular production of new content is the most important factor in increasing organic traffic. One of the best ways to increase your organic traffic is to find interesting topics and then look at those topics from a new, unique perspective. I assume that your company has a lot of competition. Mine also. But that hasn't stopped me from building a successful online business and increasing my traffic. All you have to do is learn how to add a unique touch to your blog posts. You have to look at your issues from a new perspective.But how do you do that? Let's just assume that your company deals with email marketing. I can assure you that there are thousands upon thousands of articles, videos, podcasts, blog posts, e-books and online courses on this topic. What topics can you still write about? Very easily. All you have to do is find a new angle or perspective on a proven topic.Let's come back to the example. If a lot of blogs write about "building an email list," but none of those posts contain data or an interesting infographic, this would be an ideal opportunity for you to take advantage of. You may also notice that your competitors almost only write normal blog posts.In that case, you could just take a different approach, such as producing detailed guides. For example, I noticed a few years ago that a lot of blog posts deal with personal branding but don't provide much content. I took advantage of this and, in collaboration with Aaron Agius, developed the detailed guide “The Complete Guide To Personal Branding”. In the United States, my guide to personal branding appears at number one on the search results. It's been shared thousands of times and has given me lots of new backlinks. The article became so successful because I invested a lot of time in research and preparation. If you want to be taken seriously, you have to grow beyond your personal opinion, especially as a young company. Question your personal beliefs and opinions and see the topic in a new light. Don't just make assumptions, but look for hard data and facts to strengthen your statements.As an influential blogger or well-known website, you can of course allow yourself a little more freedom. Brian Dean invented many new marketing strategies that are now used by many companies around the world. He owes this not only to his creativity in finding a name, but above all to the effectiveness of his strategies.
- "Content Upgrades" (this strategy is mainly used for collecting email addresses and leads)
- "Skyscraper technique" (this is an innovative approach to writing blog posts that are shared particularly often)
- “Just-do-the-opposite-strategy” (SEO experts claim that you have to keep posting new content to your blog in order to generate organic traffic. Brian says that you should blog less, but this is especially good must be researched and written and then promoted with all their might.)
local SEO strategyMost people would write a blog post about developing a local search engine optimization strategy. A few bloggers might want helpful tips on how to use local SEO strategy pieces more efficiently. If I had to write a blog post on this topic, I would probably choose one of the following headings for my article:
- Local SEO strategies: 5 examples of successful B2B companies and their recipe for success
- 9 Easy Steps to Successfully Using a Local SEO Strategy
- The Local SEO Strategy: How to Attract Local Visitors to a B2C Website
- Case Study: "Your Keyword"
- Success story: B2C company "Your Keyword"
Step # 5: Produce consistently engaging content that is eager to be sharedYour content must engage the user, to do this, however, you have to approach content marketing strategically.The word “engage” in this context means arousing the interest of the readers and that is exactly what content marketing is for. If your content marketing isn't getting results, it is likely due to one or both of the following reasons:
- Your blog posts are neither useful nor interesting
- You're not posting enough new interesting blog posts on a regular basis
ConclusionI know that not all steps to building a successful organic traffic pipeline are easy. You have to constantly produce interesting new blog posts, incorporate long-tail keywords into your content, and invest a lot of time and energy in increasing your organic traffic. I can say from personal experience that creating long and detailed content is a surefire way to attract more organic traffic. Success will not come overnight and maybe not within the first few weeks, but if you stay consistent and the quality of your blog posts does not suffer, sooner or later you will be successful. You're not Seth Godin, so you won't get away with writing short 300-500 word blog posts, no matter how much data or visual information they contain. Regularly write well-researched, data-driven, and in-depth articles as described above. Believe me when I tell you that my blog traffic left a lot to be desired in the beginning. Over time, however, I gained a few loyal readers who kept coming back to my blog and sharing my articles with their friends. What is still holding you back from building a successful organic traffic pipeline for your company? Share your challenges and problems with me in a comment.
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